Technical SEO is one of the most primary aspects of SEO. It is the process of optimizing the crawling, indexing, and rendering phase of your website to achieve higher search rankings. For example, you may have the most incredible piece of content for a popular topic in your niche, but if your website has unresolved technical SEO issues, you’ll struggle to rank high in search engine result pages. As a result, it’s essential that you optimize your website’s technical SEO.
First off, most crawling and indexing issues happen because of poorly designed site structure. So if you get this specific step right, you don’t need to stress as much about Google indexing all of your site’s pages. Next, create an XML sitemap and upload it to Search Console. This helps Google index your site more quickly and can ensure that the site is recrawled and reindexed regularly. Finally, make friendly website URLs that are easy to understand for search engines and human users alike. This BRAFTON infographic covers all the necessary technical SEO to-do items.