Are you looking for ways to enhance the ranking of your website for your targeted keywords? To do so, avoid targeting the most competitive keywords right from the start. Actively try to compete for the best keywords. Focus on mid-tail and long-tail keywords on new sites. Invest the profits from your success at the early stage to compete for keywords which are broader and more competitive.

Make sure that you don’t repeat the same keyword everywhere. Instead of repeating a keyword, use a mixture of synonyms, word forms, and related words. If a page performs well, reinvest in it to enhance depth and quality. Have a mixture of well-aligned content against keywords and promote some strongly featured content aggressively. This SEOBook infographic highlights a list of do’s and don’ts to stay on the right side of Google in 2020.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.