What is influencer marketing?

Influencer marketing is not a new wonder. It is defined as a type of social media marketing where products are mentioned or endorsed by individuals who have a dedicated following in one of the niches. Influencer marketing works because of the trust and faith that individuals build either by providing content or being an expert in any one forte.

Because, people get influenced by people and have started preferring recommendations of influencers over brands or companies to buy anything. Another thing that makes influencer more powerful is that it is no longer limited to celebrities now it mashes up with the modern-day content driven digital marketing campaigns.

What is a social media influencer?

In a very few words, an influencer is someone who has a lot of followers online and can influence a large number of people.

For instance If someone is an expert of photography, clicking stunning photos and posting them on Instagram regularly, chances are that people will start following that person. Whatever that person says, does, or buys, can influence people’s decisions.

The type of social media influencers can vary and not all are the same. Worthy social media influencers can reach the right audience and create high-quality engaging content. They like to follow the same approach that their audience likes for any kind of promotion, they will not be so interested to follow the template provided by a brand.

6 reasons why influencer marketing is more important than ever

Influencer marketing is booming more than ever before and has become a billion dollar’s industry. So many skilled and creative influencers of different fields are in the market. They have become a necessity for big brands and companies. Especially In this current crisis, brands are forced to work remotely which is directly impacting their content. On the other hand, individual creators kept creating their content which proved to be gold for them.

Let’s have a look at some reasons why influencer marketing is more important now.

1.  Influencers understand their audiencepersonally – They keep touch with their audience, build trust and make people feel connected closely and by engaging with theaudience they know what their audience will like and what not. They can use this insightful information for brands with influencers help.

2.  You can increase your reach – As a brandyou can reach a large audience instantly if your brand gets promoted by a mega influencer with more than million followers. After reaching such a huge audience, your chances of increasing your customer count are very high.

3.  Highly focused and relevant – If you collaborate with an influencer whose audience aligns with your product, you deliver your product and message to the relevant audience. This is also the reason why influencer marketing generates high ROI (Return on investment).

4.Enhances brand awareness– Improvement in your brand awareness is one of the instant benefits of Influencer marketing. People get to know about the brand name, your location and the offering you have. Therefore, it is very important to create valuable content so that even to be considered in the future, your brand remains in people’s mind.

5.  Influencer marketing helps you to strategies your content – It is not easy to provide fresh and unique content every time. If you are struggling with ideas and not able to create something out of the box, an influencer and aid your content strategy. You will have to build strong relationships with an influencer, then you can team up with that influencer to create more fresh and valuable content.

6.   An influencer can turn your brand into a hot topic – This of the overlooked concept of influencer marketing. More often than not whatever activity influencers do, it becomes a trend among people on social media. They regularly come with new ideas, style, and brands. So if your brand aligns with trending topics and influencers, you definitely would like to showcase your brand as a trending hot concept. 


Influencer marketing is peaking at present, which indicates that influencers will be here for an extensive period of time. This marketing technique has so much potential as contemporary consumers have become more reluctant to traditional marketing. Influencer marketing industry is full of opportunities, benefits for those who can adapt quickly and in the right way. 


This is James Pipe from paddlecreative.co.uk, and I’m dropping you a line to see if you’re accepting new guest authors. I write about web design, UX, digital marketing and SEO.