A subdomain is a subdivision or extension of a main domain. It is used to organize and categorize content within a website. For example, if the main domain is “example.com,” a subdomain could be “blog.example.com” or “shop.example.com.” Larger websites often use them to create distinct areas for specific purposes, such as a blog, an online store, or a customer support portal.

By using subdomains, businesses can create separate sections of their website that focus on specific topics or target different audiences. This can help improve the overall user experience and make it easier for search engines to understand and rank the content. Brafton created an informative infographic that sheds light on when to use subdomains and how they can impact SEO. Subdomains are a useful tool for organizing website content and can have a significant impact on search engine optimization (SEO) efforts.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.