Be it a small bakery in your locality or the popular brand that we all have known for years, you will find small and big businesses active on social network. It is true that the social media revolution has made a huge impact on the small-size businesses more by providing them infinite opportunities to connect & expand.
Facebook, the most popular social networking platform is gradually becoming a favorite social business platform for online stores. With the right social network strategy, integration of right tools, and innovation, the stores can earn likes of millions of active Facebook users and become a household name.
Why Facebook is Ideal for You?
If your consumer is your target market, a popular social media community like Facebook can become an ideal platform in bringing your market directly to your online store. With over 1.5 billion active users, the social networking site, Facebook could be your success ladder to reach out to potential customers.
How to Promote your Online Store on Facebook?
If you do not have a social media strategist to promote your e-Commerce shop, networking could be tricky on Facebook.
The first step should be to create your own store on Facebook and list all the products. Make sure that the store is easy to navigate around and looks appealing. A Facebook store can be of great help in promoting online shopping business. You can further promote the store with Facebook ads.
Image Courtesy: Piggy Bank Pie
After you have created the Facebook store, here are the 5 tricks that every online store owner can implement:
1. Regular Promotion & Post
Being regular on your Facebook page is much required. You can stay active with regular posts and promotions. Use the social network as a platform to provide your advertising banners, store updates, products and discounts. Facebook as a hub for online shopping is a vogue these days.
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2. Giving the Multimedia Touch: Photos and Videos
Photos and videos play an important role in keeping your customers & fans engaged, so keep posting them regularly. You can upload:
- Pictures of new stocks
- Promotion pictures at peak time
- Games, surveys, and contests photos
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3. Encourage Comments & Replies
If your fans or customers have certain queries about your store or are peaking good/bad about the business, make sure that you are prompt at replying. This might be a time consuming affair but you will end up building stronger customer relationship. It is true that when customers get a good or satisfactory response, they tend to spread positive words about the business. Don’t forget that Word-of-mouth plays a crucial role in eCommerce.
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4. Adding Call to Action
Call to Action works most of the times and it will surely work for your online store, provided you use it the right way. Ask your fans to like, comment, or give feedback on your Facebook page. You can also come up with interesting contests wherein, you can reward your fans for earning you maximum likes or promoting your page the most.
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5. Post Industry News
Share the industry news with your fans on the Facebook Page and get their attention. They will not only be interested in reading the news but will also find your business credible and serious.
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A recent survey revealed that more than 600 million people access Facebook on their mobile phones and every user has minimum 130 friends. Moreover, 68% of the fans regularly visit retailer pages for updates on promotions and sales. So, here’s a good opportunity to expand the reach of your online store by adhering to simple promotion techniques.