Google rolls out a new beta called lead form extensions. This means that now customers can enjoy a better-user experience and keep their eyes glued to mobile screens. Thus, customers who click on your ads can access a fast way to provide you their information. So you can follow up with them later with more details.

Here is how it works:

What Does Lead Form Extensions Do?

Lead Form Extensions catch up interest when potential customers look out for your company, products, or services on Google. Without any doubt- a fast, brisk and rapid mobile optimized experience makes form submission easy and brushes off the extra formalities of navigating to your mobile site lead form.

Searchers who are signed in to their Google account can tap a call-to-action button such as “Get quote” or “Apply now” directly from your lead form extension present in your search ad. With this, users can submit a form without any hassle, which is pre-populated with the contact information from their Google account.

As quoted- “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.”

Google notes, in testing, one advertiser reported a 20% higher closing rate for sales leads after implementing lead form extensions.

At present, only a limited number of advertisers have access to lead form extensions. In the coming weeks the feature will be surely available in beta to all eligible Google Ads accounts.

Woah! Now we got to know about what makes an ad eligible for lead form extensions as Google has published an official set of restrictions.

The type of advertisements which are not eligible for lead form extensions include:

Adult-oriented content
Alcohol-related content
Gambling-related content
Healthcare and medicines
Political content

The rest of the ads stay eligible for lead form extensions, as long as they abide by Google’s requirements.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.