Shareaholic, a social plugin service being used by 200,000 has released a report on the referral traffic trends from 8 largest social networks over the past 13 months.
While Facebook, YouTube, Pinterest, Twitter, and LinkedIn have shown a strong year-over-year growth, Reddit and StumbleUpon have suffered massively & Google+ has unimpressive numbers.
Here are the highlights of the report:
- Facebook, Pinterest, and Twitter are three social media giants that referred 10.37%, 3.68%, and 1.17% of overall visits to online publishers last month. The respective share of these social networks has grown to 58.81%, 66.52%, and 54.12% over last year.
- The referrals from StumbleUpon declined 24.47% and Reddit saw a drop of 35.16%.
- YouTube and LinkedIn gained 6th and 7th position, while their share of referrals increased 52.86% and 34.51% respectively.
- Google+ referred only 0.04% of overall traffic to publishers last month.
If Facebook, Twitter, Pinterest, LinkedIn, and YouTube are your prime marketing channels, you need to keep plugging away as these channels are likely to keep growing. If your marketing strategy revolves around Reddit & StumbleUpon, start looking out for new ways to drive traffic to your website. While Google+ is certainly worth leveraging, it shouldn't be your top priority.