Google Analytics has introduced an upgraded administration landing page making the admin settings accessible under the admin tab with account, property and view settings organized into three columns.  The erstwhile ‘profiles’ setting is now referred to as ‘views’ to indicate the meaning – a view of data Analytics.

Google Analytics Admin Page Upgraded!

The user may select a single account, property and view changing these via the drop downs atop each column. For creating a new account, property or view, click the appropriate menu in the column heading and find an option. Animations simplify the information. On the left, there are new headers along with new navigational links.

Refreshed Help content has been relocated has been relocated under the ‘Help’ tab near the top right corner of the page.

Users can now enjoy faster account configuration and simplified navigation along with easily accessible settings. It is a welcome change over the old administrative user experience.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.