Announced in a Google+ post the new update will be available on 18th January. Google said they are making advertising for display and video campaigns simpler. “ad groups with no targeting method selected will automatically be eligible to show ads on the Google Display Network, so long as they have a bid set and at least one approved ad. Current display and video ad groups that don’t have a targeting method will be paused starting January 18th, 2017 to ensure they don’t show ads you don’t intend to show.”

It will now be important for the advertisers to remember to always manually pause any adgroups that aren’t yet ready to show the ads. “It’s also a best practice to evaluate your targeting options whenever you create an ad group, so you can choose the one that best aligns with your business goals.”


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.