Google has announced the introduction of Bid Simulator estimates to Dynamic Search Ads. You can now review the potential clicks, costs, impressions, conversions and conversion value that your Dynamic Search Ads would receive for different bids.

Google Introduces Bid Simulator to Dynamic Search Ads

Bid Simulator helps you to see how different bids could have affected your ad performance in the past seven days. The Bid Simulator is available at the Campaign, Ad groups, Auto targets, and subtabs. Dynamic Search Ads automatically show your ad based on the content of your website and do not use keywords. To apply changes across your entire account and view details at campaign level you can use the Campaign Bid Simulator.

To get Bid Simulator estimates:

  • Sign in to your AdWords account.
  • Click the Campaign, Ad groups, Auto target or subtabs.
  • Click on the simulator icon.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.