Google is rolling out price extension for advertisers selling their products and services on AdWords. Google said in a blog post, “we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.”

Google Introducing Price Extensions For AdWords Text Ads

Price extensions show below the text ad as multiple rows. This will help drive qualified clicks as people will be able to compare the prices before they click on any ad.

Google further stated, “Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. For example, if you’re already using call extensions to help drive customers to your hair salon, you might create a price extension for your most popular services, like “Women’s haircut,” “Men’s haircut,” and “Kid’s haircut.” Highlighting the price of each service might convince people to call and make an appointment, without needing to visit your website.”

How To Get Started?

Price extensions can be managed from the Ad extensions and can be added at account, campaign or ad group level. Advertisers can provide general information at account or campaign level, and detailed information at ad group level.

For time bound offers, advertisers can create multiple price extensions with start and end dates.

“However you plan to use price extensions, make sure the information is relevant to your keywords and consistent with the types of products or services you’re advertising. Keep in mind you must include a minimum of three entries for each extension, up to a maximum of eight. We recommend adding as many as are relevant to your business.”

AdWords will be rolling out Price extensions over the coming days.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.