Google has announced the launch of a new and advanced AdWords Policy Center around September. The change was notified through an email sent to all AdWords advertisers. Here’s a screenshot of the email.

Google to Launch New & Advanced AdWords Policy Center in September

Google says it is making these changes to keep the AdWords policies user friendly, accessible and engaging, both for the advertisers and the users. The updated Center will also give a clear picture of what Google cares about and why. You can expect:

  • Fewer and simpler policies
  • More transparency into why each policy exists
  • Details into how a policy can affect your ads

All advertisers who comply with the current AdWords policies will also have tp comply with the new ones. Google has asked advertisers to review the new Policy Center and ensure that their ads, websites, and businesses meet these requirements, when the policies come into effect in September.

Advertisers will find the information on how to comply with the policies and how they can affect where your ads can run at the new Policy Center.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.