You need to make your website mobile friendly at the earliest because websites that aren’t mobile-friendly do not go down well with users. More and people are searching, researching, shopping and finding dining places via their smartphones and if they find your site not very helpful, you may lose business. 75% of mobile users want sites optimized for their phones with content that suits their on the move requirements. 

All this and other vital information was revealed in Google’s study of mobile user behavior in the US titled: What Users Want Most From Mobile Sites Today. This study has been undertaken by a market research firm Sterling Research and SmithGeiger and in July this year, they interviewed 1088 adult smartphone users. And the study reveals that till date user experience has been dismal because 96% of the sites they visited were not suited for their mobile phone. And the survey added that people are 5 times more likely to bounce back from the site if it is not optimized for their smartphone. 79% users then keep searching for a mobile optimized site after coming across a mobile ‘unfriendly’ site. 

Google Survey Reveals 75% Want Mobile-Friendly Sites!

Mobile Friendly Sites’ Benefits:

People love a mobile friendly site and are likely to convert on the site as well. Here is what the survey found: 

  • 74% people likely to return to a mobile-friendly site
  • 67% of users more likely to shop at a mobile friendly site

What You Lose Without A Mobile-Friendly Site: 

Your competitor could gain more business as users bouncing back from your site may head to theirs.

  • 61% of users go to another site quickly after coming across an un-optimized site.
  • 79% of smartphone users who do not like what they see on a site go back to search for another site
  • 50% of users said even their tried and tested supplier will lose favors with them if their site is not mobile friendly 
  • 55% say one bad experience makes them think very low of the brand in the future

Google Survey Reveals 75% Want Mobile-Friendly Sites!

 What Users Expect From Mobile Friendly Sites:

A website accessible on a mobile device can be great for users if: 

  • Has a great load speed
  • Interface has easy to spot navigation buttons
  • Lesser scrolling or pinching
  • Links to social media profiles
  • Functionality of Calling with a click

Google Survey Reveals 75% Want Mobile-Friendly Sites!

The survey has revealed what are the design and usability features users like: 

  • Information in just one or two clicks
  • A search bar that is easy to find and use
  • A site that fits the small screen
  • Clean and efficient design
  • An option to visit the non-mobile site
  • The ability to save information for later
  • Big, finger-friendly buttons
  • Non-scrolling forms with a limited number of fields
  • A “click to call” button
  • One-direction scrolling, either horizontal or vertical, but not both.

Make a note of this survey and get cracking on making your website mobile friendly at the earliest.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.