Google AdWords has announced that they have improved their Dynamic Search Ads with three new features: page feeds, expanded ads and quality enhancements.
Page Feeds
With Page Feeds, you get additional control over your DSA campaigns, which ensures only relevant products and services are shown to your customers. You just need to provide Google AdWords with the feed and select the landing pages that you want to include in your auto targets.
“You can also apply custom labels in your page feeds to keep your ads organized. For example, create a label called “Holiday Promotion” and apply it to a group of products to easily activate and pause all ads within that promotion at the same time. Mark out of stock products with an “Unavailable” label to prevent driving traffic to them.”
Expand Your Dynamic Search Ads
Next month Google will offer same support for expanded text ads within DSA campaigns, as Search and Display campaigns. “Longer headlines and description lines allow you to show more information about your business before people click your ad. When you create a new ad, use the expanded description field to provide deeper messaging that focuses on what consumers care about.”
Quality Enhancements
With these updates advertisers are seeing an increase in conversion rate and decrease in CPA, on an average. Google said, “It’s important that your ads only show when they’re most relevant to what people are searching for. For example, if you’re a baker in Palm Springs, your ads should only show to people who are looking for baked goods in Palm Springs. That’s why we’re always improving the effectiveness of our DSA campaigns. With our latest updates, advertisers are seeing on average an increase in conversion rate and a decrease in CPA.”
