Bing Ads has finally made managing multiple accounts on the platform easier for the advertisers. A long requested feature “Accounts Summary” is Bing’s answer to Google AdWords My Client Center/MCC.
Advertising professionals and agencies managing multiple Bing Ad accounts can use Accounts Summary to toggle between accounts and obtain a performance metrics overview for around as many as 2,000 accounts.
Those managing more than a single Bing Ads account can view the Accounts Summary page following the signing in.
A Budgets tab gives a comprehensive overview of the total daily as well as monthly budget by account. Where insertion orders are used in the accounts, Budgets tab will display the IO purchase order as well as the IO budget and budget remaining. The IO start and end date will also be displayed by the Budget tab.
Filtering of account names of both tabs and adjustment of column sections can therefore be carried out by managers.
A defaulting back to view the Campaigns page at login is also an option available to advertisers.