Converting a lead into sales is a complicated process. It requires using the right content at the right time. In the era of Internet marketing, videos, articles, newsletters, infographics, and social media posts, all act as the medium to get you leads.
Once you see the potential clients coming, it's the right content marketing mix that will result in the closure of the deal. The infographic by Pardot will guide you on how to drive sales in the B2B arena.