Converting a lead into sales is a complicated process. It requires using the right content at the right time. In the era of Internet marketing, videos, articles, newsletters, infographics, and social media posts, all act as the medium to get you leads.

What Results in a Successful Content Marketing Campaign?

Once you see the potential clients coming, it's the right content marketing mix that will result in the closure of the deal. The infographic by Pardot will guide you on how to drive sales in the B2B arena.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.