Advertisers spending less in AdWords monthly may get access to only limited data in Keyword Planner. This means being a big spender is the only way to get access to the complete data the tool.

In a recent update, a Google AdWords Community Manager announced that the advertisers with low monthly spend may not be able to see the complete data. The previous technical issues affecting the Keyword Planner tool are now resolved.

  • “Most advertisers will see search volume data in Keyword Planner as usual.
  • Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the average monthly searches column. In addition, other advertisers may trigger the limited data view by reaching a limit on the number of searches for search volume data (specifically, requests to our API).
  • Access to traffic forecast data will remain unchanged.”

No further information has been provided as to who actually is a low spender.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.