According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.

The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.

Study Reveals Facebook and Google to Own a Combined Share of 15% of the Overall Digital Ad Market by 2016
(Source: e-marketer)

There were also other findings by e-marketer:

  • The total U.S. ad market will make the first rise of 5% since 2004, with an increase of 5.3 percent in 2014 reaching $180.12 billion.
  • Advertisers will be spending an extra 83% on tablets as well as smartphones in 2014 as compared to 2013.
  • Ad spending on mobile for the first time will surpass newspapers, magazines, and radio in 2014, only trailing television and desktops/laptops.
  • The average daily time spent on mobile devices in the U.S. will see an increase of 32 minutes, from 2 hours and 19 minutes last year to 2 hours and 51 minutes in 2014.

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.