According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.
The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.
There were also other findings by e-marketer:
- The total U.S. ad market will make the first rise of 5% since 2004, with an increase of 5.3 percent in 2014 reaching $180.12 billion.
- Advertisers will be spending an extra 83% on tablets as well as smartphones in 2014 as compared to 2013.
- Ad spending on mobile for the first time will surpass newspapers, magazines, and radio in 2014, only trailing television and desktops/laptops.
- The average daily time spent on mobile devices in the U.S. will see an increase of 32 minutes, from 2 hours and 19 minutes last year to 2 hours and 51 minutes in 2014.