Google has announced the launch of new AdWords features at SMS. These features are designed around two things-boosting sales and measuring results. There are new alterations for local advertisers, offline retailers and others will have to exploit. Here are details of everything that was announced.

Affiliate Location Extensions in More Places

Google is extending affiliate location extensions to YouTube video campaigns. Earlier they were available only for Search and Display campaigns. Affiliate location extensions enable brand manufacturers to boost and measure footfalls to nearby retail stores which sell their products. Google states that adding affiliate location extensions to True-View in-stream and bumper ads may increase clickthrough rate by more than 15%.

Local Catalog Ads Are Available to All Advertisers

By the end of June, Google will come out with its new local catalog ads for all advertisers. These ads are display ads which assist shoppers to find out what is sold in a retail outlet, which might prompt them to personally visit the store.

Find Out The Prices of Products from Other Retailers

Google will soon be launching a new feature which will make it more simple to find out how other retailers are pricing their products. Soon, new price benchmarks in AdWords reporting will be available to show advertisers the exact amount other retailers are charging for the same products.

Advertisers can utilize these pricing insights to alter their bidding strategy while promoting products which are price competitive. They can also balance performance drops because of competitor’s pricing.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.