Google AdWords mobile extensions have been upgraded with useful and tappable sitelinks, and more readable callouts and snippets.
“Updates like expanded text ads have already helped to make mobile ads more useful and informative, and we’re continuing to build on those principles with extensions. That’s why, starting later this month, we’re changing how mobile ads show sitelinks, callouts and structured snippets.”
Google has simplified how mobile sitelinks will show by using both horizontal and larger vertical links, making it easier for the advertisers to send visitors to more relevant, deeper parts of the website.
Earlier callouts and snippets showed in a separate line below your ad. With this upgrade, they will now appear in-line with your ad copy in paragraph form. “This means that, on average, more of your callouts and structured snippets will be available to show with your ad. Based on our user studies, people have found this new formatting to be more informative and engaging.”