Google My Business is a launching a fresh report in the console’s Insight section. This report has been specifically designed for enabling businesses to see how people are looking for their local listings in Google Search or Google Maps. This report is known as “queries used to find your business” report. It displays the most popular queries of a business by exclusive users within a particular time frame. Google confirmed that the new report will be launched widely. A snapshot of the report is given below:-

Google My Business Insights includes Queries utilized for searching your business

By viewing the most popular actions inside your Google My Business profile, you will have a clear perception of the performance of your page and how it makes you distinctive. The new report will allow you to view calls, click, listing views etc. You will also easily be able to compare local post-call-to-action clicks and local search views. Both these metrics will help you to gain a clear understanding of the performance of SEO optimization and CTA in your GMB listing.

Check whether your photos are drawing the attention of your target audience. Also, find out how active they are in uploading these photos on their own. The count of Merchant photos and photo views will help you find whether the trend is increasing or decreasing.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.