After a lot of confusion over some users receiving error messages who tried accessing Keyword Planner from AdWords.

It was more than a week ago when Greg Gifford reported the message, “To use Keyword Planner, you need to have at least one active campaign. If you have an active campaign and are still seeing this message, try reloading Keyword Planner in a few minutes”

Google Clears Picture on Keyword Planner Requiring An Active Campaign!

A few years ago Google had made it mandatory to have an AdWords account to use Keyword Planner but it was now that the message for having an active Adwords account was displayed which actually meant that only advertisers could have access to the Keyword Planner.

Google later clarified that this was not the case.

Google Clears Picture on Keyword Planner Requiring An Active Campaign!

Over the weekend many users reported of seeing the error message. Google said it was a technical issue and only an AdWords account is required and not an active campaign.

Some users with active campaigns also reported of seeing the message.

Google Clears Picture on Keyword Planner Requiring An Active Campaign!

Author

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.