Google has made it possible to move a Google Analytics property or Analytics 360 property between accounts.

Google anticipates that this will be a helpful feature to improve organization of the users’ Analytics Accounts and also give more power out of advanced feature.

Cleaner Accounts

With Google Analytics now over a decade old, it’s been a while since many of our customers created their first Analytics accounts. And until now, every time a property was created, it was housed permanently in its account. With the introduction of property moving, you are now able to simplify your accounts, and group properties together in a way that makes the most sense for your current business needs.

Rollup Reporting

With this new feature, you can consolidate related properties within a single account and you can organize your data and reporting structure in the ways that are most relevant to your business.

Consolidating properties within a single account offers additional benefits:

  • You can apply the same set of filters to the views in all of those properties
  • You can easily manage users for the properties and views in a single account
  • You can use Change History to see all events from all properties in the same account

Ownership Transfers

Many customers may have had a third party (eg. an agency) create a property for their website inside the third party’s Analytics account. This effectively housed the property into an account that someone else owns & controls. With property moving, it’s now possible to move such a property outside of its original account and into a new one so that the property owner can have full control of their property.

To move a property from one account to another, you need full access to both accounts. To get started, login to your Google Analytics account, and visit the Admin section. Visit the “Property Settings” page for the property you’d like to move, and select the “Move Property” button in the top right corner. Here’s what the process looks like:

Google Introduces A New Feature To Move A Google Analytics Property Between Accounts


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.