Webmasters can now analyze mobile users data in a much better and accurate manner. Google has rolled out a new data and analysis tool – Our Mobile Planet, that will provide access to anyone to the data and research on smartphone usage.


How The Tool Works?

What makes this site special is, that it has an interactive tool that lets people create custom data analysis charts from Google’s “Global Mobile Research: The Smartphone User & The Mobile Marketer” report, that came out early in 2011. This new tool lets webmasters do extensive research on consumer behavior with regard to search, video, social and more.

The tool will let you sample data based on-

  • Penetration of consumer adaption of smartphones (The reach)
  • The reason for which people are using these devices (The Why?)
  • In what way are consumers are using these devices (The How?)
  • What activities are people taking up on their smartphones. (The Activities)
  • What is the purchasing patterns on smartphones (The Commerce)
  • How are people responding to promotions (The Advertising)

You can get highly specific on any research, as every data set has subsets.

If you desire, you can also filter data on country basis, and you have 30 different countries to choose from. Other filters include – age, gender and mobile internet usage. The chart can be exported into a JPG, CSV or XLS file.

Internet via Mobile

Why Google Brought This Tool?

The idea behind this tool is pretty obvious. Mobile internet is increasing, and till now webmasters did not have any reliable or accurate sources to get mobile internet usage data. In face, good data on the smartphone user is very difficult to gather and eventually makes it impossible for companies to make data driven decisions, aimed at luring the customers.

As Google threw light on the tool's universal appeal, “Now anyone – marketer, app developer, tech geek, big or small – can answer these questions and many more by drawing on one of the the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted. Not to mention, this is the first time a study this extensive has been made available for free.”

Google has made the data available for free as it wants to lend a quick helping hand to the webmasters, and online business owners to adapt according to the data.


The Bottom Line:

The new tool from Google has the potential to be highly useful to businesses in understanding the connection of mobile usage with their business. They can they integrate the changes made after data analysis to ensure a better mobile marketing technique and approach.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.