Google has started sending a new manual action spam notification for "spammy structured markup", which is also known as rich snippet spam.

Google has recently set a bar higher for the sites that will be able to display rich snippets by dropping 15% of the rich snippets. The new manual action message sent by Google is:

Spammy structured markup

Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.

The action is not listed in the manual actions help page on Google's guidelines pages. A webmaster reported the manual action notification in Google Forums.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.