Can negative SEO be leveraged against competitors? Matt Cutts reveals that search marketers must continue to focus on creating quality content rather than worrying about negative SEO. This advice of Cutts will provide webmasters and SEO professionals some perspective on SEO against competitors.


Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.