Feb 22, 2013 115 readsby Navneet Kaushal

Adtech Delhi 2013 was a blast. Advertisers, marketers, CMO’s and agencies shared some very useful insights on how to increase brand promotion and manage advertising tasks. The entire day was abuzz and it was very interesting to see hundred of professionals gathered at a single place to increase their understanding of the advertising world in today’s digitally advanced world.

Brad Berens, Ph.D., Global Chief Content Officer - Digital Marketing Sector, dmg ad:tech New Delhi 2013

Brad Berens, Ph.D., Global Chief Content Officer – Digital Marketing Sector, dmg :: events was up first to introduce the keynote speakers. 

ad:tech New Delhi 2013 Day 1 in pictures #adtechin

 

ad:tech New Delhi 2013 Day 1 in pictures #adtechin

ad:tech New Delhi 2013 Day 1 in pictures #adtechin

Opening Keynote Presentation being delivered by Wendy Clark from Coca-Cola Company. The perfect brand ambassador for Coca-Cola Company with can of Coca-cola in one hand and a sequined imprint of coca cola bottle on her t-shirt gave interesting insights on how the brand has developed new strategies to increase sales and capture the worldwide market.

Opening Keynote Presentation by Wendy Clark from Coca-Cola Company ad:tech New Delhi 2013

The intrigued audience listened carefully as Wendy delivered her Keynote address. 

Opening Keynote Presentation by Wendy Clark from Coca-Cola Company ad:tech New Delhi 2013

A conference on digital world is incomplete without the mention of Mark Zuckerberg

Opening Keynote Presentation by Wendy Clark from Coca-Cola Company ad:tech New Delhi 2013

India is rated on top by Coca Cola company for existing and potential consumers.

Opening Keynote Presentation by Wendy Clark from Coca-Cola Company ad:tech New Delhi 2013

Three keywords of Coco-Cola’s brand strategy Stories-Spread-Value

Katharyn White, Vice President Marketing, IBM Global Business Services ad:tech New Delhi 2013

Katharyn White, Vice President Marketing, IBM Global Business Services delivers the second keynote presentation on the future practice Of marketing: shaping our belief.

Katharyn White, Vice President Marketing, IBM Global Business Services ad:tech New Delhi 2013

Katharyn M White emphasized on understanding each customer as an INDIVIDUAL

Katharyn White, Vice President Marketing, IBM Global Business Services ad:tech New Delhi 2013

A presentation slide from Wendy’s keynote.

Katharyn White, Vice President Marketing, IBM Global Business Services ad:tech New Delhi 2013

The culture and brand should be one. 

Ad:tech New Delhi 2013, the day in pictures #adtechin

Panel Session: Brand Storytelling Gets Tech-ified

The rise of social media and digital channels is a powerful way of engaging the audience, however establishing a brand requires much more than advertising. For Brand to market itself effectively, it needs to connect deeply and tell a story that captures the attention of its audience and become emotionally invested in. Technology is an enabler, that’s helping brands create emotionally connected brand stories that can be shared in a more fluid way. 

  • Anjali Hegde, CEO, Reprise Media India Pvt Ltd
  • Rajdeep Endow, MD, Sapient India and Global Delivery Lead, SapientNitro
  • Deepali Naair, Country Head – Brand, Customer Service & Corporate Communications, L&T General Insurance Company Limited
  • Sanjay Tripathy, Executive Vice President, Marketing, Product and Direct Sales Channels, HDFC Life
  • Nikhil Rungta, Country Marketing Head, Google India

Integrated Marketing: How To Plan, Create And Execute? ad:tech New Delhi 2013

Integrated Marketing: How To Plan, Create And Execute? ad:tech New Delhi 2013

Panel Session: Integrated Marketing: How To Plan, Create And Execute?

MODERATOR: Ashish Kashyap, Founder & CEO, ibiboGroup

PANELISTS:

  • Shivanandan Pare, Head – e-commerce, Madura fashion and Lifestyle, Aditya Birla Nuvo Ltd
  • Chandrakanth B.N., Co-Founder and Managing Director, Theorem India Pvt Ltd.
  • Nitin Mathur, Senior Director & Head of Marketing, India & South-east Asia, Yahoo!
  • Gaurav Seth, Senior Vice President, Marketing, Sony MAX
  • Ajay Kaul, Executive Director, Global Brand Communications Worldwide Marketing, Lenovo

Presentation Session: Data Driven ad:tech New Delhi 2013

Presentation Session: Data Driven

Rajesh Chakrabarti, Chief Marketing Officer & Chief Innovation Officer, Reliance Commercial Finance & Reliance Home Finance ad:tech New Delhi 2013

Rajesh Chakrabarti, Chief Marketing Officer & Chief Innovation Officer, Reliance Commercial Finance & Reliance Home Finance. Talking about Reliance finance he says, a loan is not an impulse buy, it cannot be sold online.

K Ramakrishnan, President - Marketing, Cafe Coffee Day ad:tech New Delhi 2013

K Ramakrishnan, President – Marketing, Cafe Coffee Day shares his insight on how they came up with the ‘Sit Down’ strategy. 

Manisha Lath Gupta, Chief Marketing Officer, Axis Bank ad:tech New Delhi 2013

Manisha Lath Gupta, Chief Marketing Officer, Axis Bank

Rammohan Sundaram, Event Chairman, ad:tech New Delhi 2013

Rammohan Sundaram, Event Chairman, ad:tech New Delhi 2013 asking the first question from the Marketing Masters at the start of every question and answer session. 

Group picture of all the Master Marketers ad:tech New Delhi 2013

Group picture of all the Master Marketers

Evening Keynote:

Ruth Stubbs, iProspect & Digital Media Asia Pacific ad:tech New Delhi 2013

Keynote Presentation: Reinventing The Way Brands Are Built by Ruth Stubbs, iProspect & Digital Media Asia Pacific

Ruth Stubbs, iProspect & Digital Media Asia Pacific ad:tech New Delhi 2013

We live in a world where everything is converging. Digital technology is creating more media, more devices on which to consume that media and greater interconnection between those devices, bringing convergence between technology, consumers and content…with more and more business being done online.

Food, fun and networking:

Delicious dessert served during lunch hour! ad:tech New Delhi 2013

Delicious dessert served during lunch hour!

Beer Garden: The open terrace for delegates to unwind between sessions ad:tech New Delhi 2013

Beer Garden: The open terrace for delegates to unwind between sessions.

A jam packed lunch area with head-honchos, geeks and marketers ad:tech New Delhi 2013

A jam packed lunch area with head-honchos, geeks and marketers

evening at the Beer Garden ad:tech New Delhi 2013

Delegates taking a break in the evening at the Beer Garden

donuts! ad:tech New Delhi 2013

Free donuts!

Chat Sessions ad:tech New Delhi 2013

Chat sessions in free time!

Stalls at Expo ad:tech New Delhi 2013

The stalls at Expo

Innovation Zone ad:tech New Delhi 2013

Innovation zone

Innovation Zone ad:tech New Delhi 2013

Innovation Zone again

Stalls at Expo ad:tech New Delhi 2013

More stalls at the Expo

adtech Stalls at Expo ad:tech New Delhi 2013

Adtech stall at the Expo

affinity bar at ad:tech New Delhi 2013

The affinity bar

The Stalls at Expo ad:tech New Delhi 2013

More stalls, they look empty now, but were jam packed by noon. 

ad:tech New Delhi 2013 in pictures #adtechin, 5.0 out of 5 based on 4 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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