There have been rounds of discussions on the Internet about SEO being dead.

Search Engine Optimization with time has evolved and become more complex. It no longer means stuffing keywords and you need to optimize your website the right way. SEO has grown, become more mature, and taken the shape of Organic SEO.

The fact is that Search Engine Optimization still rules the search world in the form of Organic SEO.

A recent study by BrightEdge, which states that the primary driver of website traffic to business sites is organic search is a good example supporting the above statement.

Insights from the study reveals that organic search drives 51% of visitors from B2B and B2C business as compared to all the other non organic search channels. This includes paid search which drives 10% of visitors as well as social that drives a mere 5% of visitors.

Organic Search Drives 51% of Traffic, Paid Search only 10%: Reveals Study

According to the study, 73 % of all organic search traffic went to business services site, Media and Entertainment came second with a 51% of organic traffic.

While Business Service is responsible for driving most of the organic search traffic, received the least amount of traffic from e-mail, display as well as referred when compared to other industries. It received less than 20% traffic from the three sources combined.

Organic Search Drives 51% of Traffic, Paid Search only 10%: Reveals Study

On examining the ratio of traffic to revenue, it becomes quite clear that referred sources and e-mail capture a larger share of revenue as compared to organic specially for the media and the entertainment industry.

Organic Search Drives 51% of Traffic, Paid Search only 10%: Reveals Study

The study clearly states that marketers should spend a good amount of time in creating content instead of using social media for driving traffic. Instead of spending money on paid search, a good amount should be spent on website fixes or SEO. If social media is not driving traffic for your website, it is time to start creating informative and interesting content which will increase your website traffic and will be read and shared by users.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.