Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Harnessing the Transformative Power of Video Content in Modern Marketing
In today’s digital age, video content has emerged as a powerful tool in modern marketing strategies. With the growing popularity of social media platforms, businesses are realizing the immense potential of video to captivate and engage their target audience. In his post, Thomas Oppong highlights the transformative power of video content in marketing and provides valuable insights on how businesses can harness its potential. Video content allows brands to tell their story in a compelling and visually appealing way, enabling them to connect with their audience on a deeper level.
Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
Content marketing has become a crucial strategy for businesses to connect with their target audience and drive brand awareness. One effective way to expand your reach and establish thought leadership is through a corporate blog. Douglas Karr’s post provides valuable insights on how to cultivate your content marketing garden by leveraging a corporate blog. A corporate blog serves as a platform to share useful content, industry insights, and thought-provoking articles that resonate with your target audience.
SEO
Mastering the Mix: Branded vs Non-Branded Keywords
In digital marketing, it is essential to understand the difference between branded and non-branded keywords. Branded keywords refer to specific terms that include the name of a company or its products. These keywords are highly valuable as they indicate a direct interest in a particular brand. On the other hand, non-branded keywords are more generic and do not include any specific brand names. Navneet Kaushal’s post on this topic provides valuable insights into the importance of understanding and effectively utilizing both types of keywords.
How “Deep Content” Will Protect Your SEO in the AI Era
In the rapidly evolving world of search engine optimization (SEO), staying ahead of the game is crucial. With the rise of artificial intelligence (AI) technology, it is more important than ever to ensure that your website’s content is deep and meaningful. Joshua Hardwick’s post provides valuable insights on how “deep content” can protect your SEO in the AI era. Deep content refers to content that goes beyond surface-level information and provides in-depth knowledge on a particular subject.
Technical SEO for B2B Websites: Ensuring Crawling and Indexing
In the world of B2B websites, ensuring proper crawling and indexing is crucial for achieving visibility and driving organic traffic. Technical SEO plays a significant role in achieving this goal. Jaya Iyer’s post provides valuable insights into the various strategies and techniques that can be implemented to improve the crawling and indexing of B2B websites. From optimizing site architecture to implementing XML sitemaps and submitting them to search engines, Jaya offers practical advice for website owners and SEO professionals.
Social Media
How to Write Incredibly Successful B2B Marketing Content
In B2B marketing, crafting effective content is essential for engaging potential customers. Megan Noorman’s insights offer valuable guidance on achieving this. Understanding your audience and tailoring content to their needs is paramount. Researching their pain points and goals enables you to create relevant solutions. Noorman underscores the power of storytelling to captivate and resonate with audiences. Moreover, she highlights the importance of data analysis in measuring content success. Following her advice can lead to impactful B2B marketing content that drives results.
Avoid These Social Media & Client Relationship Killers
In today’s digital age, social media has become an integral part of our personal and professional lives. However, it is important to be aware of the potential pitfalls that can harm both our online presence and client relationships. Scott Davenport’s insightful post highlights some of these social media and client relationship killers and provides valuable tips on how to avoid them. By following the advice shared in Davenport’s post, professionals can steer clear of these social media and client relationship killers and foster successful connections with their audience.
Email Marketing
How to Generate and Close More B2B Leads Using Email Marketing?
In today’s highly competitive business environment, generating and closing B2B leads can be a challenging task. However, with the right strategies in place, email marketing can be a powerful tool to drive lead generation and conversion. The post by MarTech Series provides valuable insights and tips on how to optimize your email marketing efforts to generate and close more B2B leads. By following the recommendations outlined in the post, businesses can maximize their lead generation potential and increase their chances of closing more B2B deals through email marketing.
AI Email Marketing Tools That Will Quickly Take Your Business to Six-Figures and Beyond
With the advancements in artificial intelligence (AI), there are now powerful email marketing tools available that can take your business to new heights. These AI-powered tools use algorithms and machine learning to analyze customer data, segment audiences, and deliver personalized and targeted email campaigns. If you’re looking to optimize your email marketing efforts, it’s essential to explore the various AI email marketing tools available in the market. One valuable resource for gaining insights into these tools is the post by Elmo.
Link Building
Automated Link Building: What You Need To Know
Automated link building has become a popular strategy for many website owners and marketers. It involves using software or tools to generate and create backlinks to a website automatically. While it may seem like a convenient and efficient method, there are several things you need to know about automated link building. Adam Steele’s post provides valuable insights and guidance on this topic, offering tips and strategies for effective link-building. It is worth checking out to gain a deeper understanding of the subject and make informed decisions about your link-building efforts.
