Secure Socket Layer or SSL is not a new word for most of us currently. SSL Certificate Security is a vital protocol that requires on the website for consumers’ information safety. With growing awareness among website users, more questions are being asked regarding the safety of the data shared by consumers on the online portals.

Moreover, with the global pandemic, as physical movement is restricted to a large extent, a lot more people are turning to online websites to get information, make purchases leading to a boom like never. This situation gives the online websites a great opportunity to make most of this unusually high traffic on the internet. An average user today, is aware and concerned about their cyber security, it is hence, only in the best of your interest to get your website secured to win the confidence of your customers and walk the path to success.

Below are few points that shows why SSL certificate is an important safety for websites.

  • Protection against cyber-attacks.

SSL certificate protects against ever-increasing cyber-attacks. Hacking of websites is becoming more common and complex. According to a report published by positive technologies on February 13, 2020, hackers can attack 9 out of 10 web applications on the web. With so much information being exchanged on the cyber-space, websites stand exposed to a new variety of malicious codes.

It becomes very important not just to provide a secure platform, but also to maintain and update its security to tackle these new threats. Therefore, buying an SSL certificates from ClickSSL will help you to give a complete solution for the protection and smooth running of your website. Also, in today’s fast-paced world, users are always on the rush, so prefer websites that are efficient and smooth.

  • Customer Trust

Trust is one of the most essential factors in determining the traffic of a website. Users these days are extremely cautious and are on a lookout for whether a website has an SSL or not. These days it is easy to identify whether a website has SSL or not using the little lock icon on the left-hand side of the address bar. Websites that do not have an SSL are also called out by google in case a user does not notice and clicks on it, further dwindling the user’s trust on the website. It is extremely important to win the users’ trust and SSL is a great way of achieving that. A little investment in an SSL technology can increase footfall on your webpage.

  • Protecting User Data

When a user visits your website, they may also provide certain confidential data like their credit card details while making a transaction or even personal details like their name, address, etc. In many cases, the customers may hesitate to provide such sensitive information to your website in case your website is not protected with SSL. Another website which does satisfy security concerns may be more appealing to a customer.

This fact is verified by statistics provided by Cisco’s 2019 Data Privacy Benchmark Study. The study shows that about 87% of the respondents experienced a delay in their sales due to data privacy concerns, both from existing and prospective consumers which can be seen in the figure below. These delays were usually found where companies that had not invested much in web security and were not fully prepared to comply with the never experienced rise in user data privacy concerns. Users, being cautious of the increasing cybercrime show concern towards the security glitches, leading to longer delays in converting website visitors to customers. The organizations without satisfactory webpage security suffered a delay in converting their website visitors to customers by nearly 60% more than an organization with proper security in place.

Moreover, in the absence of SSL security on your webpage, if a customer does give out their data and a data breach expose their data, it may tarnish the reputation of the brand for many years to come. No organization would like to see their efforts of building the brand and reputation crumble into nothing. So, it is best to make a smart investment in SSL to prevent any such mishap.

  • SSL and Google

Google is the primary search engine used by millions across the globe. A good page rank by google tremendously increases the visibility of your website. Google has always taken data security very seriously which is why a couple of years ago, in 2014 the search engine giant made an announcement in which it stated that hereby it will consider data security in a website as one of the factors in its page ranking algorithm written to generate its search results. This announcement by Google verifies the statement made earlier in this article that websites that exist without SSL certificates to ensure data security would be ranked lower than those which have SSL certificates enabled. This also highlights the importance of SSL for web safety. HTTPS websites are a major part of page one results in the google search page. As users, we all know that the maximum of us do not like going to even the second page of google results while we search for something on the search engine. So, enabling SSL will help your website make it to the first result page of Google’s search and hence improve footfall on the website.

  • Avoid issues around litigation

Consumer data breaches have another aspect that can be detrimental to the company owning the website. In case of a data breach in which the data of a consumer is leaked, the consumer has the right to take legal action against the company as it is the responsibility of the website owners to safeguard consumer data. This not only creates legal issues, settling which may cost you considerably but is also a major hit to the reputation of the company. SSL can prevent such hassle by providing the protection that your consumer data needs.

  • Asserting your Identity

With the increased cases of forgery, consumers are trying to be extra cautious to not run into a fake website. An SSL, in this case, also helps assert your identity to the user as a genuine website. When an SSL is issued to your website, it is accompanied by a server certificate, which acts as authentication for your website. So, a customer visiting the website is assured of the fact that the website is not fake. This in turn helps grow the company website’s traffic and business.


SSL certificates are not a luxury but a necessity in today’s world. Web security is the priority for most consumers on the internet, hence as website owners, it is essential to be up to date with the security requirements of your respective websites on the web. For the safety of the website, its data, its consumers, their trust, and a better web page ranking it is required to have an SSL issued to your website and also you must have a knowledge of how to view SSL Certificate Details in Every Browser? Because this will making you an aware of your SSl information.

With new websites popping up each day and increased competition among all these websites to attain the top ranks in a google search result it is important to leave no stone unturned. Having an SSL certificate enabled on your website is one of the key factors that you must consider. So, go ahead and invest in one of the best SSL certificate providers and make the future of your website bright!


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.