The new improved version of Bing Ads 11.9 is out, with two new features: support for Enhanced Cost Per Click (eCPC) and exporting standard text ads in Expanded Text Ads format.
Enhanced CPC allows Bing Ads to adjust your bids up to 30% higher for searchers for the searchers that are more likely to convert and up to 100% lower for the searchers that are less likely to convert. This eCPC leads to an increase in the campaign conversion, decrease in cost per acquisition and improved return on investment.
Select Enhanced CPC in Bid strategy type to enable Enhanced CPC.
Expanded Text Ads is a mobile optimized ad format that give more ad space, leading to higher conversion rates. You can export standard text ads to the expanded text ads format, make the necessary changes and import them back as Expanded Text Ads.
Simply select the standard text ads you want to export from the grid and click Export as Expanded Text Ads within the Export as drop-down menu.