To complete the addition of a new site to your account, you need to verify that you own the site by proving ownership. Bing Webmaster Tools added support for Domain Connect to make it easier for webmasters to verify their web sites with Bing Webmaster Tools.

Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.” Bing added.


Bing now offers four verification methods:

  1. XML file authentication
  2. Meta tag authentication
  3. Add a CNAME record to DNS
  4. this new Domain Connect verification.

Bing Webmaster Tools verification using Domain Connect is already live for users whose domain is hosted with following DNS providers:

  1. 1&1 Ionos
  2. GoDaddy
  3. Media Temple
  4. Plesk

This support capability will gradually integrate with other DNS providers that support Domain Connect open standard.

Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools.

If you face any challenge using this solution you can raise a service ticket with Bing’s support team.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.