Recent Industry News

Bing Ads Introduces Shared Budget

Oct 28, 2016 | 164 views | by Ritu Sharma

Bing has announced the release of Shared Budgets in Bing Ads to make it easier for users to manage their daily budget.

Shared budget eliminates the need to set up and recalculate individual campaign budgets.

Google My Business Listings gets a new feature that allows users to edit business attributes using the bulk upload spreadsheet. The attributes include information that maybe useful for the customers like “has wi-fi", "offers outdoor seating" etc.

Google stated, "next time you sign in to your account, you may have a lot of attributes to review. To easily review and edit large numbers of attributes for the first time"

Facebook has updated it content policy to allow verified profiles to share branded content on Facebook. The announcement was made in a blogpost.

"Today we’re excited to announce that Verified Profiles can now share branded content on Facebook. We know that public figures with Verified Profiles — including athletes, musicians, bloggers, comedians, and more — want ways to monetize their content on Facebook. We hope that with today’s update, public figures on Verified Profiles gain an incentive to share more quality content — of all kinds — with their fans."

Bing has unveiled a brand new campaign creation workflow to help advertisers run a more successful campaign.

“Bing Ads has been rapidly evolving with new ad extensions, bidding options, targeting enhancements, and a stronger, faster platform. It’s time that the campaign creation workflow reflects the features and optimizations that can help you excel in Bing Ads. Today, we are excited to unveil an all new campaign creation workflow designed to help you hit the ground running with a campaign that is successful from day one.”

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 21st October, 2016!

The Evolution Of Traditional Link Building to Link Earning2 Weekly Infographic: The Evolution Of Traditional Link Building to Link Earning!

Release of Penguin 4.0 is important for SEO’s who rely on link building to increase their site’s rankings. It seems the days of link building are limited. SEO’s now have to update their SEO strategy and take up a more modern approach for link building. That means it’s time now for link earning which means earning natural links to your website, and at the same time engaging your audience.

The latest infographic by CJG Digital Marketing shows the evolution of link earning from traditional link building.

In a blogpost Bing announced about its partnership with Tuneln to improve radio related search results. Users will now be able to easily discover radio station information and find radio stations available for streaming.

Google announced that it is launching affiliate location extensions which will help manufacturers drive customers to third party retail locations that sell their products.

“Three quarters of consumers who conduct a local search on their phones visit the store within a day . That’s why it’s critical to show up in those “I-want-to-go” moments when people are looking for nearby places.”

AdWords advertisers can now use Keyword Planner tool to upload existing keywords, inform budgets, and project the impact of adjusting bids.

“Keyword Planner is a powerful tool for forecasting keyword performance and traffic estimates, and seeing search volume trends over time. You can use it to upload your existing keywords, inform budgets, and project the impact of adjusting bids. To help you save time when doing this, Keyword Planner now lets you automatically import your keywords directly from your campaigns and ad groups into the tool.”

This holiday season Google has made travel planning easier by adding filters to show the expected increase in the cost of the air tickets, hotel discounts, and making travel planning easier on mobile. The announcement was made officially in a blog post.

"Whether you're heading home for the holidays or escaping to some exotic destination, one of the most time-consuming and stressful parts of travel planning is finding the right flight and hotel. Sixty-nine percent of U.S. leisure travelers worry that they're not finding the best price or making the best decision while booking a trip — making this kind of purchase more worrisome than financial investments, home improvements or electronics purchases.*"