Recent Industry News

local seo the top 10 local ranking factors used by google Weekly Infographic: Top 10 Local Ranking Factors Considered by Google!

Pigeon algorithm has made it clear that Google wants to serve better local results to its users. So, local SEO has become more important than ever.

Are you working on improving your local SEO strategies? Here is an infographic by Local Site Submit highlighting the 10 most important local SEO ranking factors.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

SocialBakers, a social media analytics firm has just taken the Facebook video versus YouTube video match to a whole new level. Batting for Facebook videos, it had made the prediction that the number of natively uploaded videos would exceed YouTube videos two months ago. Now, the social media analytics firm has said the prediction has come true.

Google is on the continuous look-out for ways to provide better consumer insights to the AdWords advertisers. The new metric "store visit measurement" will let advertisers know what products are driving consumers to their stores.

The recent webmaster video from Google shares how Content Management Systems can help their users to develop more mobile friendly sites. Eric Kwan from the Webmaster relations team shared this amazing presentation.

Check out the video:

 

For mobile statistics, Kwan recommended ThinkWithGoogle.com.

How to Make Mobile Friendly Sites

Ever since the introduction of Say Thanks videos last month on Facebook, gratitude fever has hit the social network. More than 200 million Say Thanks videos have been created & shared so far.

Facebook also revealed that during the peak of Say Thanks trend, 3.3 million videos were being created every hour and the top 10 countries using this feature were:

  1. Brazil
  2. U.S.

After Yahoo & Bing releasing their top searches, Google has released the annual Year in Search list to reflect & share the moments that just make us break out into laughter, beam from ear to ear, or stay glued to the screens. This was the year when we were saddened by the death of a famous and beloved comedian, saw the news about a terrible plane crash and came across the impact of a frightening disease. A beautiful game captivated us and we enjoyed ourselves with birds, an ice bucket and a princess who was frozen.

Google has just released their annual leading trending searches from across the globe. Once users have read all they want to, they can also study updates in Google Trends and within the search results.

Trending Topics in Search for 2014

Google has announced the shut-down of Freebase, an open source repository of facts that helps in feeding knowledge graph.

Here's what Google said on G+:

"We've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we'll wind down the Freebase service as a standalone project".

Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:

“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on icon smile Google News Archives Returns to Google!