Recent Industry News

Gary Illyes from Google posted on Google+ that he has observed many large sites lose massive amounts of their pages in the Google index for misuse of 403 status codes in situations where they should be opting for 503s.

He said:

“We've seen huge sites lose load of their pages from our index because they were serving them with a 403 status code instead of a 503.”

Mir Rosenberg, the Principal Program Manager, from the Bing Mobile Relevancy team has revealed some of the “factors at play” that determine mobile relevance and ranking in mobile results for Bing.

Bing recently disclosed and launched new mobile crawlers for helping users determine different types of mobile content.

Currently, Bing is providing an explanation of how they determine which mobile sites are relevant for certain queries besides other factors, Specific mobile factors shared by Bing included:

Google has announced adding a new diagnostics tab in the Merchant Center for offering consolidated issue reporting for feeds and items. The Data Quality tab is being replaced by this new Diagnostics tab. The aim is to improve troubleshooting efforts for the feeds and items.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

How and Why to Conduct a Meaningful Content Audit

the perfect landing page recipe Weekly Infographic: Recipe for the Perfect Landing Page!

For webmasters, a landing page is no less than a great meal that will give them a tasty conversion. But, do you know how to perfectly cook the landing page?

Here's unbounce sharing the recipe for the perfect landing page. It has the ingredients, cooking directions, and what else to add-on to make the recipe delicious.

Google has indicated recently that conversion estimates have been included in the Keyword Planner tool in AdWords.

The search engine giant will now use historical conversion data from the account or they can even enter their own conversion rates and values to observe how bid changes may influence metrics such as :

  • Estimated conversion
  • Conversion value
  • ROAS
  • Average CPS

Bing recently made an announcement about the modifications to the search home page. This includes a new HD quality daily background image, enhancements and improvements in image captions and ways to personalize the news at the lower end plus quick links to Microsoft Office Tools.

The new home page images are of high definition quality with a 1920 x 1o80 pixel screen display.

Image 12 Bing Gives a Makeover to Home Page with High Definition Images, New Captions & Features!

Back-channel discussion options of Twitter have been enhanced so that users can now use direct messaging to share as well as discuss tweets.

People will now be able to exchange copies of tweets and give comments on them privately without attracting the public eye. While this is not a major change, this move is excellent for making the system more compact and tightened, which Twitter executives agreed was lacking.

Yahoo and Mozilla have recently made an announcement regarding a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” Both the companies also added that they will seek to explore other potential and possible “future product integrations and distribution opportunities to other markets.”

There are many changes observed during the holiday season when the shopping mania sets in. Search queries increase in massive numbers and there is fluctuation of inventory as demand increases on specific days. Management of spikes in the search volume on brand as well as product queries and efforts to work towards making product feeds correctly reflect inventory are particularly important concerns during this period. Google has recently announced updates to enable retailers to ensure their Shopping campaigns operate efficiently without any problems. For assisting retailers to plan and handle the massive surges that come about on Black Friday and Cyber Monday, the search engine has added Auction Insights to Shopping campaigns. The Auction Insights enable advertisers to observe how they fare against competitors and employ this information when formulating bidding strategies.