Google has formally introduced its “Knowledge Graph” with the tagline- “things not strings”. This means get ready to get real answers and not just links. Google will share its knowledge with users on many things including: places, people, things, technology, entertainment, fine arts, sports, geography, weather and much more. All these things will be revealed by the ‘knowledge graph’ apart from usual search results. This is a step forward in the direction of people getting answers about concepts/meaning of the search term; and not just getting to see pages with the search query in them. As Google says, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
How to Implement Google Rel=Author Markup!
It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search ...
Ahref Review - Exploring the New Backlinks Research Tool!
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It is essentially a paid service, ...
Google AdWords Remarketing Tutorial!
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to ...
How To Do Persuasive Writing The AIDA Way?
The crux of online marketing is content. The words you use to lure the customers in.
Google AdWords has released an infographic answering the question- how do the travel advertisers prepare for the vacation season. The infographic shows five decision making stages of anyone’s travel plans.
If advertisers can reach their target at any of these stages, then they are most likely to make a sale. What do you think of these stages? Do share your views.
The search forums are ablaze with discussions of Google possible dropping a hundred directories from its search results. It was first brought to light by Barry Schwartz when he found a WebmasterWorld thread where search engine optimization professionals had noted that a number of free directory submission sites were a no show on Google.
Facebook has announced a new App Center service, which will be a “a new place for people to find social apps”. This App Center has been designed to allow more apps to be created successfully on the iOS and Android mobile platforms, as well as desktop- and web-based applications.
With the SEOs struggling to sit up after the Penguin Update smack, there has been additional anxiety created by the rapid shifts in the SERPs noted in the past 24 hours. Webmasters have shared this on forums that Google search results are showing a lot of movement. The word spread that it was a Penguin 1.1 being rolled out by Google, but the search engine has denied this.
Bing has re-launched its search engine with a ‘social’ face. In the coming days the users in the United States will see and experience the ‘New Bing’; and the changes will roll out globally in the coming few weeks. Those wanting to experience the changes can head here.
It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search listings. And this results in you getting higher click through rates, for free! Google rolled out rel=author markup last year. If the author was popular, credible and had his content +1ed by influential peers, then his content would be ranked high by Google.
It is finally happening! The event that all digital analytics and research professionals were looking forward to- the DAA India Symposium. Participants get to meet, listen to and interact with industry leaders and world class speakers.
Google Places has introduced an upgraded bulk listing management tool. These improvements are aimed at helping the business owners and search marketing professionals with multiple locations. The new features allow for more convenient upload and management processes.
As Google explains the changes made:
- “Edit one or more of your listings’ data at once
- Search through your listings, filtering by specific information or for listings with errors
Webmaster Tools is riding on a wave of change. They started off with spring cleaning in April and now have made changes to the navigation, dashboard, and the home page.
The new and ‘improved’ navigation structure has the following groups:
- Configuration (Things configured and not changed very often)
- Health (to check on the general functionality)
@pagetraffic
