Recent Industry News

A day after making expanded ads live globally, Google AdWords has introduced several updates to AdWords Editor. This version supports expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and more.

Image 14 Google Brings AdWords Editor 11.5 To Support Expanded Text Ads!

Tumblr Introducing Ads On Tumblrs!

Jul 28, 2016 | 525 views | by Ritu Sharma

Today Tumblr is releasing ads across its network and publishers will be able to make money from their blogs.

In a post on official Tumblr blog, they announced that the ads will be shown across the blog network. The details of the partner program are still being worked out and the announcement with the details will be made on Staff.

Google announced in an AdWords blog post that the expanded ads, device bidding and responsive display ads have been rolled out to the advertisers across the world.

Expanded Ad Texts

These ad texts are optimized for the screen sizes of the popular smartphones and have two headlines, with 30 characters each, and one long line of description with 80 characters.

Image 14 Google Makes Expanded Text Ads Live, Separate Device Bidding And Responsive Ads For Display Also Roll Out!

Google has updated Google Maps be removing the elements that were not needed at all, like road outlines giving it a cleaner look. This in turn makes it easier to see more helpful information like traffic and transit.

This update has happened across iOS, Android and desktop.

Image 13 Here’s Updated Google Maps With A Cleaner Look!

Google AdWords has released a one page document for a better understand of ad approvals. The page provides complete information about the ad approval process. Download the document here.

The document mainly discusses various scenarios that user faces during the ad approval process.

Here’s what the document states:

Scenario 1: I just created new ads, what’s next?

1. Ads will automatically go into our review queue.

In a recent press release, Verizon announced that it is going to acquire Yahoo’s operating business for approximately $4.83 billion cash.

Verizon said, “Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) today announce they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.”

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 22nd July, 2016!

Local SEO Link Building Strategies2 Weekly Infographic: 6 Simple Local SEO Link Building Strategies for Small Businesses!

It is crucial to understand that link building is not easy. It requires time and small businesses need to be patient when going for their link building strategy. Small businesses, that depend on search visibility to attract traffic, need to realize the significance of local SEO link building. Along with adopting an effective link building strategy, it is critical to stay focused and motivated.

Here is an insightful infographic by Quantum on easy local SEO link building strategies.

In an AdWords blog post, Google announced that cross device conversions will be soon included automatically in the Conversions column. This will provide the complete view of the performance and measure the full value of mobile. This feature will begin rolling out on September 6, 2016.

Twitter has introduced an application form for Twitter accounts to receive verified status, announced PRNewswire.

Verified accounts are given a blue badge on Twitter and these include celebrities, and organizations in government, TV, fashion, film, music, religion, journalism, media, business, sports and other areas. Twitter verified thee accounts automatically.