Recent Industry News

infographie 5 errors 02 Weekly Infographic: 5 Common Mistakes in SEO

A few common mistakes in SEO can throw all your efforts into the bin. People often make the mistake of getting carried away with rankings, forgetting best practices that safeguard the integrity of their craft.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles2 Top 10 Digital Marketing Articles of this Week: 31st July, 2015!

Content Marketing

50% of Marketers Don’t Have a Content Strategy – Digital Marketing Research

Facebook has finally brought to shelves its Security Checkup tool, which will allow its users to have more secure and safer social networking experience.

Facebook, through its site integrity product manager Melissa Luu-Van, says that before using this feature or tool, the users need to go through a three-steps process as soon as they see a little prompt at the top of their feed.

Google has announced two data feed enhancements to Google Merchant Center. One would improve efficiency for large retailers, while the other would facilitate small retailers get on board.

The first is online product inventory feeds, a new feed type that supports quick updation of price, availability and sale price of key products. This is particularly helpful for large retailers who are likely to make frequent changes to these attributes.

Google has changed the way keyword quality score is reported in AdWords. The change only affects the numbers viewed in AdWords. There is no effect on the algorithm of calculating quality score or the ad serving such as how auction-time quality signals affect Ad Rank and CPC.

Clarifying the reason for the update, Google has said that the change would allow them to simplify a few core system, with focus on improving reporting accuracy for keywords with traffic.

Moz has published the results of their insightful 2015 Online Marketing Industry Survey on search marketing. Based on the responses from over 3,600 online marketers, the report helps dig deep into the available data.

Highlights from the survey are:

  • 81% of search market agency respondents reported providing both SEO and SEM services
  • 49% of are in-house search marketers

Blocking CSS or Javascript on your websites may result in suboptimal search rankings. This was the gist of a new notification sent by Google through the Google Search Console.

The notification explains that blocking CSS and Javascript to Googlebot may lead to suboptimal rankings in Google as it will hinder the full understanding of their website. There is nothing new in the warning about suboptimal rankings; however, this is the first time when Google has issued Search Console notifications for this.

This step of Google may delight local shoppers. The search engine has introduced a new search feature to show local stores when they are busiest. For now, only people using Android mobile devices will be able to access the feature.

According to a Google communication, the search giant sources the data on a store’s foot traffic from people who have agreed to location sharing. Such information is kept completely anonymous and nothing is tracked from people who haven’t opted into it on their own.

Smartphone users, on average, spend 169 minutes each day on their devices, according to Smartphone User Persona Report (SUPR) for 2015, released by Vserv, a smart data platform for mobile marketing and commerce. Based on a study by Nielsen Informate Mobile Insights, the study segments users into different user ‘personas’ as per their usage patterns. Full report can be viewed here.

Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.

DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.

The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.