Recent Industry News

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

7 Content Marketing Tips For When You Lack Time & Resources

Do you know that 27 million pieces of content are shared everyday but only 21% marketers think they are successful at measuring the ROI of content? It is surprising to know that 48% marketers still do not have a documented content marketing strategy.

small Weekly Infographic   The Dark Side of Content Marketing!

Bing made an official announcement on its blog that a new filter has been added within Bing Images which enables viewers to see animated GIF images. As told by Bing, the addition is a part of the search engine’s quest to improve UX so that users are able to find image content more easily.

Gif 1 Searching for GIF Images Gets Easier on Bing with the New Animated GIF Filter

Smartphones play an important role in determining the way to the budget of a small business. Marketing budgets are undoubtedly influenced through mobile devices and the exposure they give. In fact, as far as vendors of local marketing services are concerned, the most efficient way for reaching as well as retaining interested small businesses is the mobile device.

Mobile is expanding at a fast pace in terms of usage as well as screen size. Keeping this in mind, Google has added the Mobile Usability feature to Google’s Webmaster Tools.

This new feature enables identification of issues pertaining to mobile usability with graphs so that progress can be tracked. Mobile friendly sites can be easily accessed via smartphones. Google’s Mobile Usability reports display issues such as flash content, fixed-width viewports, missing viewport (important meta-tag for mobile pages), tiny fonts, content not sized to viewport, as well as clickable links/buttons too close against each other.

Google recently began displaying flash warnings to mobile users within the search results in US English. This was supposedly expanded on a global scale earlier in October, when Pierre Far from Google made the announcement regarding the flash warnings on his personal page in Google+.

Google recently announced on Google+ that it will be renaming a few columns within Google AdWords. The search engine giant has made this announcement at a forum discussion which was recently centered on this topic.

It also reported that this naming convention has a high level of consistency with Google Analytics. During the forum discussion, Google declared that,”three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics.”

Facebook appears to be revamping its presentation of the reviews of pages for local places. This is alongside the accompanying scores in the 5 star rating system. The procedure for letting people post ratings and reviews in the page remains the same, but the look has changed.

Last month, Google introduced a new and improved sitelinks search box within search results that made it easier for users to access content on the website directly through site-search page. It has now announced that the feature can be disabled completely by the Webmaster, following Google’s latest move.

Google's launch of its fresh Gmail “Inbox” feature recently has had some good results, as the TheAndroidSoul.com reports Gmail users can now access their inbox through a Google Now or even a web search.

As per the TheAndroidSoul.com, these search terms caused Gmail inboxes and messages to show up in search results:

  • gmail inbox
  • get inbox
  • my inbox
  • inbox from gmail