Google has announced the addition of new reports to their newly renamed Search Console to show how they treat and understand your app content in search results. Their ultimate goal is to make the Search Console a “comprehensive source of information” for users who care about search, irrespective of the format of their content. Search Console is by all means, the new go-to place for search stats.
In the month of September this year, Mediative carried out its newest eye-tracking research called "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behavior.” As part of this study, research ...
We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because ...
- Digital Vidya Acquires Digital Academy India to Strengthen its Leadership Position!
- YP Launches â€śAudience Extensionâ€ť Tool For Audience Retargeting!
- IAB: Desktop Search Revenue Accounted To 38% Of 2014â€™s US Digital Advertising Sales!
- The Mobile-Friendly Algorithm Is Finally Here!
- Reports Suggest That Advertisers Will Run More Video Campaigns on Facebook This Year Than on YouTube!
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Feeling lost and stuck after Panda? You don’t have to lose your heart! If you are feeling problematic after the advent of Panda 3.0, now is the time to step up, and do another round of work to get your website perform to its full potential.
This is an insightful infographic by Superfast Business explaining how to recover and fix the problems in 12 simple steps.
Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.
Google announced another mobile ad format which will affect location-based searches. They will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.
Bing is on the verge to broaden its Actions Intelligence by indexing apps based on content to improve its app search results which is often murky.
Bing in a recent blog post encouraged its users to begin its App Links framework to include markup that will allow them to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.
Google has announced the launch of search console that is the new webmaster tools. Google Webmaster Tools, over 10 years, has facilitated its users with enhanced tools and metrics to make websites. Google from last year has been trying to understand the needs and goals of its users to make their product more useful. In order to achieve that, they have “rebranded” webmaster tools.
Google has launched ‘new” traffic alerts for the upcoming Memorial Day holiday in the US. This will help users to estimate delays and provide alternative routing options. Google had been receiving real-time traffic notifications from Waze for some time.
Tweets are now prominently placed in Google’s search results with tweets appearing for trending topics in a new carousel format. Twitter will gain new traffic though it won’t directly earn from the display.
The news has been announced by both Google and Twitter. Google is displaying tweets in a new and more graphical way on mobile devices, and will soon appear on desktop as well. The search engine giant and the social networking site had deal earlier this year to bring more tweets into Google’s search results.
Considering the growing importance of digital media and rapid growth of Internet based businesses, digital marketing training industry is poised for growth in 2015.