Recent Industry News

A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.

Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours.

In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”

Updated Notification

Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.

After receiving criticism that it was not working hard enough to fight piracy, Google released a Pirate Update in the month of August, 2012. This system provided penalties for sites that violated copyright laws. The week after this, Google is going to issue a new update to change the system and make it more efficient for catching offenders while releasing those who have given up piracy.

A study was recently conducted and published by Marin Software on Google ad conversions. The study found smartphone and tablet users constitute as much as 30% of conversions on Google ads.

The study concluded, “As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.”

Debating on whether content on websites should include sitemaps or just set up RSS/ Atom feeds, webmasters can now rely on Google's official BlogSpot for the answer to that question. Google advocates the use of both XML Sitemaps as well as RSS/ATOM Feeds for ensuring optimal crawling.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

7 steps for an optimised content Weekly Infographic: Creating an Optimized Content Strategy!

Do you know that B2B companies that blog see 67% rise in leads per month than the companies who don’t. However, to get benefited from content, you need an optimized content strategy.

It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.

As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said:

In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time.

Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.

Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”