Recent Industry News

As the number of people who use their mobile devices to search is increasing rapidly, it is becoming necessary for companies to use this opportunity and connect with the right customers at the right time. 50% of all mobile searches are made with a local intent and 78% of these searches lead to offline purchases.

The Rise of Mobile Weekly Infographic: When, Where and How Mobile Users are Performing Searches?

In a recent study, Stone Temple Consulting made an attempt to crack the way Google indexes tweets. The main reason to conduct this study was to ascertain the likelihood of Google using signals from Twitter for ranking purposes, however, in the process a lot of other information were revealed:

  1. A significant percentage of tweets is not indexed by Google.

Google has updated the Google Maps desktop version with a new feature, allowing you to measure the distance between two or more points by charting a path and adding points.

Measure Distance Between Points Google Updates Google Maps with Manual Distance Measuring Tool: Measure Distance by Charting a Path on Map!

How to Measure the Distance between Points in Google Maps:

  • Right click on the starting destination.
  • Select “Measure Distance.”

Google announced on Google+, it is making a significant language change to the AdWords interface by renaming “Delete” to “Remove.” Google said the change has been made to help advertisers understand the object removed will still be available for any future reference. The change will come into effect in roughly two weeks.

Google Adwords Delete Now Remove Google to Replace “Delete” with “Remove” in the AdWords Interface!

Google has announced on Google+, version 10.5 of AdWords Editor is available now. With the new version users can download product groups, make bulk edits, upload and check changes along with performing other tasks that save time across online and offline shopping campaigns.

The new features in the latest version are mentioned below:

Shopping Campaign Management

Pinterest has introduced a new “Follow” button to help users find the latest pins from their favorite brands and publishers on Pinterest. Clicking on the Follow button, a small dialog box will appear displaying the account’s latest pins.

Pinterest Follow Button Pinterest Rolls out a New Follow Button to give Users a Preview of the Latest Pins of a Brand!

Google has suggested in a Google Webmaster Help thread, it is better to start a new website if your current website has been charged with a severe penalty. Google's Webmaster Trends Analyst, John Mueller mentioned it again this week in a Help thread.

John Mueller Google Suggests Websites with Serious Penalties Should Start Afresh and Create a New Website!

A recent survey conducted by BrightLocal shows 88% of consumers read online reviews to determine the quality of a local business. The main objective of the survey was to understand the growing importance of online reviews in the purchasing decisions. The survey was conducted on 2104 consumers across USA (90%) and Canada (10%) in which the respondents were asked 13 questions. Here are the key findings of the study:

In the next 5 years digital will account for 75% of the marketing budget but only 21% companies believe their business will be known as a digital business. Interestingly, these companies are still investing more and more in digital channels like online display ads, social media and e-mails.

data mkt changes Infographic: Digital to Grow to 75% of Marketing Budgets in Next 5 Years!

Time and again we have been telling you about the importance of blogging for your business. But of what use is a beautifully written blog post if it is not reaching your ideal customers. There’s a lot to be done once you have finished writing your piece.

12 Things Infographic Weekly Infographic: 12 Things to do After You Have Written a New Blog Post!