Recent Industry News

Biggest Fails In SEO2 Weekly Infographic: The Biggest SEO Fails!

“One step wrong and you fall. Another step wrong and you are out of the game!”

Not everything is perfect, and sometimes even the simplest of things take a back seat and ruin the game plan. So is the matter in Search Engine Optimization.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles31 Top 10 Digital Marketing Articles of this Week: 24th April, 2015!

Content Marketing

Don't Forget to Recycle…Your Content

Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.

The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.

Google is now getting into the content recommendation with a new tool for AdSense publishers. The newly launched Matched Content will give publishers access to the familiar style of widget that appears at the bottom articles.

MatchedContent image 1 Google Gets Into Content Recommendation For AdSense Publishers!

CEO Mark Zuckerberg announced that Facebook is now soaring past 4 billion video views a day on the network. That is higher than the numbers released in January and quadruple the daily views reported in September.

Google announced the mobile friendly update in February, that will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. It has finally released and here are the most frequently asked questions:

General FAQs

1. Will desktop and/or tablet ranking also be affected by this change?

Google announced on Google+ that they have now renamed “Search Funnels” to “Attribution”. Attribution is more of an industry standard name. It lets you get a handle on the customer conversion paths, to see what they searched on originally and then ultimately before converting on your web site.

Google said:

Google announced that there has been an increase of 4.7% in the proportion of sites that are mobile friendly since the they announced about the Mobile Friendly Update.

Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.

Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.

Screen Shot image 1 The Mobile Friendly Algorithm Is Finally Here!

Google confirmed on Twitter that the much awaited mobile friendly algorithm that is scheduled to be released today, is still on to go live!

The algorithm can take weeks to fully rollout but shall begin sometime today.

Here is a snapshot of what Gary Illyes from Google said about the roll out:-

Screenshot 8 The Much Awaited “Mobilegeddon” To Be Rolled Out Today!