Here's the brief account of Day 1 at SMX New York, 2014 in numbers.
We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because ...
To make any content marketing campaign successful, it is essential for marketers to know which type of content is shared most by the people and where. Widgets showing shares, pins, +1s, and tweets have become ...
Google AdWords Announces New Features and Enhancements: New App Ads, Insightful Reporting and Enterprise Level Tools!
The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream. Google will be rolling out the ...
- Top 10 Digital Marketing Articles of this Week: September 26, 2014!
- Google Introduces Structured Snippets in Search Results!
- Now Create a Google Account without the Compulsion of Connecting it to Google+
- Google Webmaster Academy Goes Live in 22 Languages!
- Optimize Sites for Bandwidth on Apache and Nginx with Googleâ€™s New Tool!
Here's the detailed overview of Day 1 at SMX New York, 2014
- No, SEO Is Never Dead…It’s Just Trying to be: #SMX New York 2014, Day 1!
- Chris Sherman
- Marshall Simmonds
- All Search Is Now Social: #SMX New York 2014, Day 1!
- Chris Sherman
- Tami Cannizzaro
- Branding Your Data Visualizations: #SMX New York 2014, Day 1!
- Chris Sherman
Social engagement can be the way out if you want to cut down on cost and utilize a network that lets you be a game player of repute in the social world. This session involved a well thought discussion about how social posts should be crafted like ads to take social strategy to the next level. The speakers have discussed a variety of social media which can be used such as the Open Graph (OG) tags and the 9 types of Twitter cards.
Marketers engaged in SEM need to understand what their competitors are up to. The session dealt with time-tested techniques of competitive intelligence.
Moderator: Brad Geddes, Founder, Certified Knowledge (@bgTheory)
Q&A Coordinator: Julie Friedman Bacchini, President, Neptune Moon (@NeptuneMoon)
Christi Olson, Sr Manager of Online Partner Marketing, Expedia (@christijolson)
Matt Van Wagner, President, Find Me Faster (@mvanwagner)
How is your competitor managing to get top rankings for some of your primary keywords in search results? The session by savvy SEOs uncovers the technique of how to analyze & understand competition strategies and using the knowledge to improve your efforts to attain better visibility & reach.
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds)
Data visualizations must fit your brand, making it a brand identity too. Marketers may not even realize the mistakes they make when using Excel to create a chart and post it. Data must be visually appealing and meaningful for clients.
Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)
Speaker: Annie Cushing, SEO and Analytics Consultant, Annielytics.com (@AnnieCushing)
Google has placed a huge bet on the strength of social signals in determining search relevance. Social and search have become two sides of the same coin. This session discussed the connection between social media and search.
Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc.
Speaker: Tami Cannizzaro, Global Director of Marketing, Social Business, IBM (@tamicann)
Google and SEOs share a symbiotic relationship but the search engine is always out to challenge the latter as well. This presentation talks about the risks and obstacles in the path of SEO and opportunities for it and audience development in the time ahead.
Chris Sherman- VP of Event Editorial, Third Door Media, Inc. (@CJSherman)
Facebook took a major step towards showing relevant ads to users, irrespective of the device they use. The social network officially introduced Atlas at the Advertising Week 2014 in New York. The revamped Atlas will allow advertisers to be a part of the online and offline process & show ads even when the users are not on the social network itself. The news of the launch was reported earlier this month by Ad Age and The Wall Street Journal.