It was just a couple of months ago, Matt Cutts said that it is unusual for any Google Toolbar PageRank update to come this year & he would be surprised to see that. But, the SEO community is all amazed to see Google updating its Toolbar PageRank values.
For SEO community, PageRank is the most clearly visible metric to determine the value of a website on the basis of the number of quality links it is pointing to it.
The in-depth articles feature launched by Google in August 2013 has received an update. The new additions were announced on Google+.
Google has added a link "More in-depth articles", under the main block of in-depth articles. When you will click on the link, you will be shown 10 additional articles. Besides this, Google has also added the explore section next to an article that will let you explore related topics with a keyword search.
Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.
Facebook is gradually growing from just a social networking platform to an advertising medium. With more than 1.26 billion users and 874 million monthly active users, Facebook is a loved medium by social media marketers.
Today's infographic by Wishpond gives an overview of the state of Facebook advertising. The host of facts about Facebook advertising will help you in maximizing the impact of your Facebook ad.
Both Google & Microsoft are high-on Christmas preparations. The two leading search engine companies have launched their Santa tracking tools.
The Microsoft powered Santa tracker is available at noradsanta.org and Google powered Santa tracker can be found at google.com/santatracker .
Here's an excerpt from Google:
Twitter has announced the global roll-out of Tailored Audiences with ten vendor partners: AdRoll, [x+1], Adara, ValueClick, BlueKai, Quantcast, Chango, Lotame, DataXu, and Dstillery.
Twitter began beta testing of Tailored Audiences, which gives a retargeting product & more in July. It is mandatory for advertisers to work with one of the 10 selected vendors to buy on the exchange.
Is Content Aggregation good for SEO? Matt Cutts has released the latest webmaster video where he has gone into the depth of content aggregation.
The question Cutts answered was:
"Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)"?
Google has introduced Crawl Errors feature to help webmasters identify misconfigured smartphone optimized pages on Webmaster Tools. There are several instances where a website shows error page or get redirected to a different & irrelevant page on smartphone. But, desktop users are shown relevant content for the same website.
Sometimes, a simple task like choosing a movie can get complex. You will have to fetch information from several places, which are often applications. You might decide to rely on IMDb, box office stats from Wikipedia, and ratings from other movie review sites.
There are several Google Plus users who like to create their own profile cover, but choosing the best is a challenge. One option is that you can choose your own photo and crop it to fit Google Plus cover. Otherwise, you can use somebody else's creation.
Choosing the photo is however boring and something that everybody does. So, why not use your creativity to design a background, download, and crop as per the size of your Google Plus profile cover?