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SEO Predictions For 2017

Navneet Kaushal

SEO Predictions for 2017 will not be something that is going to change the world of SEO – as it will continue to evolve just as it has in the previous years. Most experts tend to take the safe route when making SEO prediction ...

113 reads

The Only 3 Tips You Need for Social Media and Content Marketing Success!

Ritu Sharma

For those individuals or companies that are looking to increase their social media presence, the world of content marketing can seem daunting but also necessary. There is a great deal of advice and information available that can be potentially misleadin ...

114 reads

How To Promote Your Blog On LinkedIn? 5 Steps To Massive Traffic!

Navneet Kaushal

With over 433 million users LinkedIn has become a hot favorite of content marketers and bloggers who want to drive targeted traffic to their websites. (source) Being a professional business so ...

Google Updates the SEO Starter Guide After Several Years!

Dec 13, 2017 118 reads by Ritu Sharma

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, "The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites".

Features Added For Google Customer Match Targeting!

Dec 13, 2017 119 reads by Ritu Sharma

New features launched by Google for businesses to address and target their regular customers with AdWords campaign. Now advertisers can mention their contact details- phone number and mailing address to re-target known customers and similar audiences.

In 2015, Google launched Customer Match feature, which would enable business advertisers to upload list of customers and other proprietary lists, such as, newsletter subscribers into Google AdWords. It allowed them to target search and display ads to those users. Till now, it only supported email list uploads. However now, phone number and mailing address are included.

Celebrity Q&A Videos Make Rounds On Google Search Results!

Dec 13, 2017 115 reads by Ritu Sharma

Google brings celebrities to frequently answer questions asked about themselves.

When you put in a query about one of the celebrities out there, the search result comes in form of a selfie-style video of the concerned celebrity, answering the popular query.

Videos are placed into the search results and pop up automatically on conducting the search. They initially play without sound. On tapping, they expand to fill the screen and play along with sound.

Auction Insights and Impression Share Data To Be Refreshed Multiple Times A Day!

Dec 13, 2017 115 reads by Ritu Sharma

Google AdWords has switched from refreshing auction insights and impression share details one time per day, to multiple times per day.

The company said "Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities."

Impression share is different from impressions. It is the amount of views your ad received as compared to the amount it could get.

Weekly Infographic: How To Create Better SEO In 2018!

Dec 8, 2017 135 reads by Navneet Kaushal

How To Create Better SEO In 2018

Have your SEO strategies brought you success in 2017? SEO is constantly changing and evolving over time. Many tactics and strategies that used to work are no longer useful in today’s online world. Check out the insightful infographic at Kleverk Designs and get to know the best SEO strategies for 2018 that can help your page rank better in searches.

Top 10 Digital Marketing Articles of this Week: 8th December 2017!

Dec 8, 2017 130 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 8th December 2017

Digital Vidya announces 8th Anniversary Digital Marketing Scholarship Test!

Dec 7, 2017 137 reads by Ritu Sharma

New Delhi, Dec 7, 2017: Digital Vidya, one of Asia’s leading digital marketing and data analytics training companies announces a Digital Marketing Scholarship Test as it marks its 8th anniversary of delivering over 1500 successful training programs.

According to a report by LinkedIn, digital marketing is one of the Top 10 skills to get hired in 2017. Likewise, digital marketing is one of the most important competencies required for success in today’s word by all kinds of organizations, ranging from startups to large corporations.

Three New Features To Improve Google Search & Discovery!

Dec 6, 2017 137 reads by Ritu Sharma

Google has announced new updates related to snippets, knowledge panel information, and suggestions for related topics.

As per a post on Google’s keyword blog, some of the featured snippets will now have more images and similar search suggestions, along with the featured snippet content.

Another new feature is of expanding the information displayed in the ‘Knowledge Panel’ to include related content.

Michael Galvez, the Google product manager writes, “For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result”.

Google 2017 Holiday Decoration On Search Result Page!

Dec 6, 2017 126 reads by Ritu Sharma

Google has begun the dressing game, the annual holiday decorations on their search result web page. If you search for any holiday name, you will get holiday-related decorated page. It works for Christmas, Hanukkah and Kwanzaa, and on desktop as well as mobile. The result, for both the desktop and the mobile, are same this year.

When you search for “Christmas”, you get:

Google 2017 Holiday Decoration On Search Result Page

Google Will Now Rely On Googlebot For JaveScript Web Pages!

Dec 6, 2017 124 reads by Ritu Sharma

Google search engine crawlers, starting from Q2 2018, will start yielding JavaScript-based web pages, without any support from AJAX crawling scheme, Google made an official statement.

It means, there will be one-notch lesser work for site owners, as now they won’t be required to provide rendered versions of these pages to Googlebot.

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