We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because ...
To make any content marketing campaign successful, it is essential for marketers to know which type of content is shared most by the people and where. Widgets showing shares, pins, +1s, and tweets have become ...
Google AdWords Announces New Features and Enhancements: New App Ads, Insightful Reporting and Enterprise Level Tools!
The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream. Google will be rolling out the ...
- Google Webmaster Academy Goes Live in 22 Languages!
- Optimize Sites for Bandwidth on Apache and Nginx with Googleâ€™s New Tool!
- Google Made more than 890 Improvements to Search Over the Past Year!
- Squidoo is History Now! HubPages Acquires the Community Website Platform!
- Yahoo Acquires Zofari to Bolster Local Search!
If you have made a few errors with your robots.txt file by letting Googlebot crawl something you simply did not want it to or if you accidentally blocked Googlebot, you have to wait till Googlebot picks up the new robots.txt changes.
Here is our list of favorites of this week’s best posts around digital marketing. We have categorized them into content marketing, social media, search engine optimization, email marketing and link building. Go through them and let us know how you liked reading them.
Just about a week ago, Facebook made a few changes in the Power Editor Interface and into the hands of marketers. The changes included a new bulk import option for ad targeting types and a better preview pane for News Feeds ads. Facebook quietly rolled out these changes on 4th September, but is scaling the capability globally in the next few weeks.
Google has updated the Webmaster Tools API, making it consistent with other Google APIs. Google says that the new API makes it easier to authenticate for apps or web-services and provides access to some of the main features of Webmaster Tools.
The New Webmaster Tools API lets you:
- List, add, or remove sites from your account. As of now you can have up to 500 sites in your account.
Bing had rolled out a spam filter a few months ago which was aimed to check the URL keyword stuffing. With the help of the spam filter, Bing detects, filters as well as combats spam to improve the search quality overall.
The Principal Development Manager of the Bing Index Quality, Igor Rondel posted on the Bing Search Blog news that the spam filter which was rolled out a few months ago, had an impact on about 3% of all search queries.
Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.
Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:
- Manage your “Mobile app installs” campaigns.
- Create app install ads.
- Download your keywords and targeting settings, upload and check changes, make bulk edits
- Changes to shopping campaigns
- 25-character limit for sitelinks.
- Replacement of “Delete” with “Remove.”
Here is some good news for Hangouts users. They can now make voice calls from Hangouts on iOS, android and the web. Google made the announcement on its official blog. Users can not only call other Hangouts users for free, but also call numbers in the U.S and Canada without any charges, international calls are chargeable but the rates are very low.