Industry News
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Essential eCommerce SEO Strategies To Boost Sales!

Navneet Kaushal

Follow our essential eCommerce SEO strategies to boost sales, and believe me you will not regret it. Everyone knows that eCommerce is BIG business... Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-y ...

113 reads

The Only 3 Tips You Need for Social Media and Content Marketing Success!

Ritu Sharma

For those individuals or companies that are looking to increase their social media presence, the world of content marketing can seem daunting but also necessary. There is a great deal of advice and information available that can be potentially misleadin ...

114 reads

How To Promote Your Blog On LinkedIn? 5 Steps To Massive Traffic!

Navneet Kaushal

With over 433 million users LinkedIn has become a hot favorite of content marketers and bloggers who want to drive targeted traffic to their websites. (source) Being a professional business so ...

Eligibility Requirement For YouTube Partner Program Altered!

Jan 18, 2018 113 reads by Ritu Sharma

Google revamps the eligibility requirements to join the YouTube Partner Program (YPP) overnight. It has switched from 10,000 lifetime views to 4,000 hours of watch-time within the past 12 months and 1,000 subscribers.

The major factors for making these changes overnight are protecting the creator ecosystem, preventing bad actors, and inspiring original creators who make their living on YouTube.

Google said "We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them and prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone."

Page Speed As Ranking Signal Extends To Mobile Search!

Jan 18, 2018 113 reads by Ritu Sharma

Google has announced that July 2018 onwards PageSpeed tool will be used as a factor to rank pages in mobile search. Since 2010, speed is a factor that determines page rankings for desktop searches.

However, now it will be extended to mobile searches, as well.

This "Speed Update" will only target the pages that render the slowest loading experience to the users, as of now. This means, whether the page is affected by this algorithm update or not, wouldn’t be easy to determine.

How To Handle Duplicate Content Among Category & Product Pages!

Jan 17, 2018 129 reads by Ritu Sharma

Recently, in a Google Webmaster Hangout, John Mueller answered a query that would using the same content for product and category pages demote or affect any one or both the pages. He threw light on how Google handles duplication of content among product and category pages, the consequences of repeating snippets, and puts forward his opinion on how publishers should handle this.

Category pages consist product listings, which users can browse through and click on a specific product. They will be then redirected to the product page. The problem arises when these two contain the same content.

AMP Testing Tools Extend To Google Search Results!

Jan 16, 2018 138 reads by Ritu Sharma

Google has recently released an important AMP testing tool update. Users can now access the tool in two ways. One, at its usual destination, and second, by entering AMP directly in the Google search bar.

New Filtering Options In The Google Search Console!

Jan 13, 2018 134 reads by Ritu Sharma

Google is constantly adding new features and advanced filtering options to it's new Search Console.

One of the major change in Search Console that Google announced earlier this week was the access to 16 months of data. On top of that, Google now brings up new ways to filter data.

Business owners with access to the new Google Search Console can see the filters within their Search Performance report.

New Video Feature Added To The Google My Business Dashboard!

Jan 13, 2018 131 reads by Ritu Sharma

Google has launched video feature to the Google My Business photos dashboard. Business owners now have the access to upload videos and view videos related to their business uploaded by customers.

Uploading videos in the dashboard to other business listings was enabled last year, however, this feature of being able to add videos to own listing is new. It could prove out to be an effective marketing tool.

Top 10 Digital Marketing Articles of this Week: 12th January 2018!

Jan 12, 2018 133 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 12th January 2018

Weekly Infographic: 10 Key Elements Of A High-Quality Website!

Jan 12, 2018 140 reads by Navneet Kaushal

10 Key Elements Of A High-Quality Website

Want to redesign your website? Consumers are more likely to interact with your business when they browse through a professional and well- designed website. Your website is your digital home base, so it’s essential to make it so great that people would want to come back and buy from you. Check out the infographic at Quick Sprout and get to know the important elements to create a high-quality website.

Google Revamps PageSpeed Tools For Better Insight!

Jan 11, 2018 134 reads by Ritu Sharma

Google announced to involve real data from Chrome user experience report to come up with better PageSpeed insights, improved suggestions for developers, and enhanced optimization score.

With pagespeed tool, you can get an insight on how quick your web page loads using the real user data.

Google Address Queries Related To Voice Search!

Jan 11, 2018 121 reads by Ritu Sharma

Recently, in a Webmaster Central Hangout, John Mueller from Google discussed content optimization for voice search and Google Assistant, and answered queries related to the same. He classified good and bad content, and suggested what's not a good fit. He advises to avoid over-optimizing and provided examples of what might be perceived as a spam.

Some time back, Google launched Google Assistant for speakers and cars. They sent notice to publishers suggesting them ways to upgrade their content to be more visible on Google Assistant. Currently, the feature is applicable only to a handful kinds of content, which would surely expand to other types of content. Thus, understanding content optimization for Google Assistant would be an important aspect of search marketing in 2018.

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