Recent Industry News

According to a new research conducted by searchmetrics.com, more than one-third of Google search results integrate Schema.org rich snippets, but only 0.3% are actually using the Google approved Schema.org tools.

The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream.

Google will be rolling out the new features to all AdWords users in the next couple of months. Here are more details into the announcement:

In the latest Webmaster Help Video, Google's Head of Search Spam, Matt Cutts, offers quick tips on how to research a domain name that you want to purchase. The question posed was:

“How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn’t being indexed and I’ve had to do a reconsideration request. How could I have prevented?”

According to a recent study conducted by Shareaholic, Facebook continues to rule social media referral traffic in the first quarter of 2014, followed by Pinterest and Twitter in the second and third place respectively. The report examined which of the eight most popular social media sites referred the maximum traffic to the Shopaholic network of sites and how much.

Social Media Traffic Referrals Facebook Beats All Other Social Media Platforms to Drive Maximum Referral Traffic in Q1 of 2014!

Most people try hard to ignore Google Plus and its benefits. They forget that Google Plus is Google’s social spine. Local businesses have to be on Plus if they want to show up on the Google Local. What if the day comes when Google Search becomes a social experience, powered by Plus?

google plus wizard Infographic: How to Become a Google+ Wizard?

Google has announced (http://adsense.blogspot.in/2014/04/new-ad-review-center-features-help-save.html) some significant updates to the Ad Review Center inside Google AdSense. The new functionalities allow users to have more choices and more control in the review process.

Have a look at the new changes:

  • Now you can save yourself the trouble of reviewing the same ad twice. By clicking on the “Show Reviewed Ads” at the top right corner of the Review Center, you can find out which ads you have already reviewed, thus saving a lot of time.

Last month Google penalized MyBlogGuest, reminding people about the risks of guest blogging, and this time it is yet another guest blog network- PostJoint. Google's Head of Search Spam, Matt Cutts, confirmed the same as a response to a tweet saying “any link or guest blog network that claims to have zero footprints is waving a giant red flag.”

Matt Cutts Tweet Google Cracks Down on PostJoint, Second Major Guest Blog Network Penalized this Year!

Schema.org announced (http://blog.schema.org/2014/04/announcing-schemaorg-actions.html) they have introduced a new form of schema called Actions. They referred to the new vocabulary as the “next chapter” of schema.org and structured data on the web. The new Actions vocabulary allows websites to describe the actions they enable and how these actions can be invoked.

Google announced yesterday in a blog post that it has added email notifications to its Google Trends services. You can now subscribe to any search topic, hot searches or any U.S. monthly top chart and Google will deliver the updates right to your inbox.

Subscribe to Hot Searches Google Trends Gets Email Alerts, Trending Topics and Hot Searches Delivered Right to Your Inbox!

Google announced in the Analytics blog that it is bringing two big changes to the nomenclature it uses within the reports in Google Analytics. Firstly, both Visitors web metric and Active Users app metric will now be called “Users”. Secondly, Visits will now be referred to as “Sessions” everywhere in Google Analytics.