Recent Industry News

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Keyword Research Tools for Content Marketing

simple tweaks to bolster your local seo successt Weekly Infographic: Simple Tweaks To Bolster Your Local SEO Success!

With the Pigeon’s update last July, the entire attention has been garnered towards local search. Now the question arises is how can the right search engine optimization benefit local businesses and what practices will yield the best results? What will be the most helpful tactics, and the best things to avoid?

Google announced that they have now expanded showing product ratings on Google AdWords Product Listing Ads apart from US, and will now be accessible in UK, France and Germany. In the US, Product Listing Ads rolled out in July 2014 and Google thinks it has been going well, so they though of expanding it.

The Ritz-Carlton's customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It's because of this pyramid model that Google plans to prioritize mobile-friendly pages on April 21.

Google has an incredible light weight ranking signal around going HTTPS with your site. Google has been pushing websites to go HTTPS as a matter of principle and security. Menashe Avramov noticed and shared on Google+ that Google’s updated canonical URLs documentation now uses HTTPS in their URL examples instead of HTTP.

Here is a snippet:-

canonical https image 1 Google Updates Canonical Documentation To Show HTTPS URLs!

brightlights Content Marketing World 2015 – Don’t Miss It!

Now users will be able to embed videos directly on their site without its supporting post on Facebook. Facebook also has a beta test that enables comments on publishers’ sites to sync to their Facebook Page and vice versa.

Facebook announced the newly launched features at its F8 developers conference in San Francisco.

Google has included support for moving subdomain.domain.com to a new domain in the Change of Address tool within Google Webmaster Tools.

If you review the documentation as of last night, it was updated and included “or subdomain” to the instructions. The new documentation includes:-

  • Use the Change of address tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com.

Google is introducing a program called “Lets Put Our Cities On The Map.” This new portal Get Your Business Online is like Facebook’s Blueprint and Learn How sites that were launched this week. It proffers resources to business owners and potential partners to help them get online or correct and complete their online presences.

Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?

Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.