Recent Industry News

Bing rolled out on Twitter that the Google AdWords import feature will be now available for all the customers of Bing Ads on a global level. Bing addressed this as “big news” asserting that anyone, anywhere in the world will now be able to use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease.

Here is the tweet:-

The latest Bing Ads Editor, the ultimate desktop tool for managing campaigns, has updates to v10.7, and has inculcated some new features such as interface changes, post changes and more.

Here’s what the new version is offering:-

1. Keyword Text Editing – You will now be able to edit the text of synced keywords which will help to manage the keywords more efficiently. This will help to edit keywords in the editor pane after they’ve been synced to the cloud.

onsite t Weekly Infographic: The Ultimate On Page SEO Factors!

SEO Optimization is important for your website to stand above in the cut-throat competition that prevails online. However, it is even more important to indulge in genuine and proper on-page practices. It should be duly noted that , many businesses of all shapes and sizes have been rebuked for using improper on-page SEO practice with the advent of Google Penguin. So, the basic question is, what are the benefits of adding on-page SEO factors to site and what techniques should be avoided?

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

12 Actionable Content Marketing Tips To Yield Sales

Google Analytics users will now receive a notification if their website gets hacked. In the same way website owners will get malicious software alerts via Google Webmaster Tools. According to Google’s online security blog, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site.

malware image 1 Google Analytics Users To Receive Malware Notifications!

Twitter announced two new additions to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features named “transaction values” and “key conversion tags” will enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available on a global level to all advertisers. They both require placement of conversion tags on websites.

Google announced on Google+ they will now automatically convert eligible Flash ads to HTML5 format. This will help the ad to be displayed on more devices.

Google quoted, “there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.”

As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.

Google announced it is now bringing paid search results for mobile apps over the Google Play Store. This update enables the mobile developers to pay and promote their app on the Google Play Store and have it featured when people are searching for apps from or related to that category.

mobile apps image 1 Google Introduces Paid Search Results For Mobile Apps At Google Play Store!

Twitter announced the release of its first official WordPress Plugin, enabling the WordPress publishers to have an easier access to a host of Twitter’s features and functionality.

The plugin gives publishers the ability to:

  1. Twitter Cards

    Twitter wordpress image 1 Twitter Rolls Out First Official WordPress Plugin!

    Twitter Cards extend Twitter’s 140 character-display with thumbnail images, headlines and subheads, this plugin will automatically generate Twitter Cards for your webpages to highlight your content shared on Twitter.