Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.
On its 15th birthday, Google announced the release of Hummingbird, a new search algorithm based on semantic search. Designed to provide more precise and faster search results, Hummingbird focuses more on user intent and interprets ...
Be it is a small bakery in your locality or the popular brand that we all have known for years, you will find small and big businesses active on social network. It is true that ...
- Google Introduces "Pay By Viewable Impression" to Display Bidding in AdWords!
- India to Have the Most Facebook Users in the World by 2016!
- Online Videos Contribute to 50% of Web Traffic with Netflix & YouTube Being Winners!
- Instagram Ads Make Their Official Debut with Michael Kors!
- Infographic of the Week β Facts Behind Google Authorship & Author Rank!
Facebook is gradually growing from just a social networking platform to an advertising medium. With more than 1.26 billion users and 874 million monthly active users, Facebook is a loved medium by social media marketers.
Today's infographic by Wishpond gives an overview of the state of Facebook advertising. The host of facts about Facebook advertising will help you in maximizing the impact of your Facebook ad.
Both Google & Microsoft are high-on Christmas preparations. The two leading search engine companies have launched their Santa tracking tools.
Here's an excerpt from Google:
Twitter has announced the global roll-out of Tailored Audiences with ten vendor partners: AdRoll, [x+1], Adara, ValueClick, BlueKai, Quantcast, Chango, Lotame, DataXu, and Dstillery.
Twitter began beta testing of Tailored Audiences, which gives a retargeting product & more in July. It is mandatory for advertisers to work with one of the 10 selected vendors to buy on the exchange.
Is Content Aggregation good for SEO? Matt Cutts has released the latest webmaster video where he has gone into the depth of content aggregation.
The question Cutts answered was:
"Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)"?
Google has introduced Crawl Errors feature to help webmasters identify misconfigured smartphone optimized pages on Webmaster Tools. There are several instances where a website shows error page or get redirected to a different & irrelevant page on smartphone. But, desktop users are shown relevant content for the same website.
Sometimes, a simple task like choosing a movie can get complex. You will have to fetch information from several places, which are often applications. You might decide to rely on IMDb, box office stats from Wikipedia, and ratings from other movie review sites.
There are several Google Plus users who like to create their own profile cover, but choosing the best is a challenge. One option is that you can choose your own photo and crop it to fit Google Plus cover. Otherwise, you can use somebody else's creation.
Choosing the photo is however boring and something that everybody does. So, why not use your creativity to design a background, download, and crop as per the size of your Google Plus profile cover?
Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.
Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this:
Faceboook has revealed that it has made to major changes in how the News Feed displays news content. Post changes, viewers will be able to see up to three related articles on clicking on an article. Along with this, the comments on a story you have already seen may "bump" into that story back up in your feed.