Recent Industry News

The local social networking site, Foursquare has announced a few changes that include a new logo, a new look and most significantly a new feature, personalized local search which will be the core focus of their business. Foursquare contends that local search doesn’t “get” its users., thus all users get the same result when conducting a local search in a particular area. The new version of Foursquare will match up users with a local embellishment that suits their requirements.

The market research company for search engine advertisers, AdGooroo, has published a report titled “ The Luxury Market and Paid Search” that has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories namely beauty & cosmetics, apparel, handbags, shoes and watches. Within the above mentioned categories, Top 10 Luxury Brands by paid search spending, Share of Voice based on paid search impressions, Top 10 Retailers by paid search spending and Retailers Sponsoring Branded Keywords of the top 10 brands were examined.

Bing has recently announced to make the Insertion Order management available online. You can now use Bing Ads Insertion Orders as well as create and manage them online. There is no need to rely on email or fax any more. The new online work flow makes the billing process way easier and faster than before.

Insertion Order Online Bing Online Insertion Orders now Available on Bing!

How does it Work?

Google Maps already provides sufficient information about nearby stores when you are looking for them. Today Google announced to show an enlarged view of the ads of local stores including links to contact those shops via phone. This change will make it easier for users to view and connect with the businesses they want.

google maps store listings Now Get an Enlarged View of Ads of your Nearby Local Stores on Google Maps!

It is finally here, Google Maps via a blog post announced the launch of its Hindi version on Tuesday. The search engine giant informed that the Hindi version will be available on desktop as well as Android devices of versions 4.3 and above. Hindi speakers will now be able to see the names of cities, important roads, localities, routes along with schools and public parks in Hindi. Now, if a user searches for Qutub Minar in Delhi or The Taj Mahal in Agra in Google Maps, the names will be displayed both in Hindi and English.

Google announced on Google+, Analytics now has a new reporting section in the AdWords menu: Display Targeting. In the Display Targeting section you can see the performance data regarding what happens when users click on the ads running on the Google Display Network.

Display Targeting Reports Display Targeting Reports Now Available in Google Analytics!

Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

If you find something interesting on Facebook, but do not have time to explore it right away, now you can save it to view later. Whether it is a link, photo, video, place, movie or music, the new save option in Facebook lets only you see the item, unless you choose to share it with your friend list.

Save on Facebook Facebook Introduces Save Option: Save What Interests You to View Anytime Later!

Imgur, the popular image hosting service, has updated its search tool to help users identify viral images quickly. The new image tagging, advanced search feature transforms Imgur from just an image uploading and sharing site to a place where users can find the web’s hottest images.

Imgur New Search Tool Imgur Redesigned: Advanced Image Search for Viral Images and Memes!

Bing has made enhancements to the targeting capabilities in Bing Ads. These updates are available in the latest version of Bing Ads Editor and V9 API.

  • Improved Map Control: The map control has been enhanced to allow you see the outlines of the locations you have targeted or excluded. You can also add or remove targets from the map control.

Improved Map Control Bing Ads Updates Targeting Capabilities with Improved Map Control and Radius Targeting!