Recent Industry News

SocialBakers, a social media analytics firm has just taken the Facebook video versus YouTube video match to a whole new level. Batting for Facebook videos, it had made the prediction that the number of natively uploaded videos would exceed YouTube videos two months ago. Now, the social media analytics firm has said the prediction has come true.

Google is on the continuous look-out for ways to provide better consumer insights to the AdWords advertisers. The new metric "store visit measurement" will let advertisers know what products are driving consumers to their stores.

The recent webmaster video from Google shares how Content Management Systems can help their users to develop more mobile friendly sites. Eric Kwan from the Webmaster relations team shared this amazing presentation.

Check out the video:

 

For mobile statistics, Kwan recommended ThinkWithGoogle.com.

How to Make Mobile Friendly Sites

Ever since the introduction of Say Thanks videos last month on Facebook, gratitude fever has hit the social network. More than 200 million Say Thanks videos have been created & shared so far.

Facebook also revealed that during the peak of Say Thanks trend, 3.3 million videos were being created every hour and the top 10 countries using this feature were:

  1. Brazil
  2. U.S.

After Yahoo & Bing releasing their top searches, Google has released the annual Year in Search list to reflect & share the moments that just make us break out into laughter, beam from ear to ear, or stay glued to the screens. This was the year when we were saddened by the death of a famous and beloved comedian, saw the news about a terrible plane crash and came across the impact of a frightening disease. A beautiful game captivated us and we enjoyed ourselves with birds, an ice bucket and a princess who was frozen.

Google has just released their annual leading trending searches from across the globe. Once users have read all they want to, they can also study updates in Google Trends and within the search results.

Trending Topics in Search for 2014

Google has announced the shut-down of Freebase, an open source repository of facts that helps in feeding knowledge graph.

Here's what Google said on G+:

"We've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we'll wind down the Freebase service as a standalone project".

Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:

“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on icon smile Google News Archives Returns to Google!

Yelp has released a new app for business owners. Names as “Yelp for Business Owners,” this app is available for iOS and Android users in all nations and languages where Yelp is presently operational.

Google Analytics has launched a new and up to date version of one of its tools for marketing, “The Customer Journey to Online Purchase”. This newest version features refreshed information and more up to date industry classifications. It has also branched out paid search to enable users to observe the impact of brand as well as generic search terms on the decision to buy. As can be seen in the 2 images below, users can now observe customer journeys for small as well as middle sized and larger companies across various industries. For instance, in case a user checks out how marketing channels for small sized companies within the shopping sector in the US impact the consumer’s choice to make the purchase, the tool makes the suggestion that organic search is quite often a possible “assist” interaction for these consumers.