Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.
Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this:
Faceboook has revealed that it has made to major changes in how the News Feed displays news content. Post changes, viewers will be able to see up to three related articles on clicking on an article. Along with this, the comments on a story you have already seen may "bump" into that story back up in your feed.
Bing has released its most popular searches for 2013 data, which includes 20 Most Searched lists of most searched sports stars, TV shows, social sites, searched person, entertainment electronics, and more.
Pop star Beyonce topped the two lists by being the most searched person and most searched musician of 2013. Eight out of the Top 10 Most searched persons in the list are women, while the top 5 are all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift, and Madonna.
Google Hummingbird, the semantic search based algorithm is designed to give precise & faster search results. Said to be impacting 90% of the search queries, the Hummingbird focuses more on user intent, conversational search & long tail keywords instead of the individual search terms.
AdSense Publishers can monetize mobile traffic as Google is rolling out mobile anchor ads. These ads will appear as 320×50 banners at the bottom of the smartphone screen the user. The ad will remain anchored even when the user will scroll up or down.
On its YouTube Creator Blog, Google has announced an update to YouTube comments to address the spammy comments. According to the blog, the system is updated to recognize bad links and impersonation attempts in a better way. ASCII art detection is also improved and changes have been made in how long comments are displayed.
The new Blogger widget option will make it easier for bloggers to connect their blog to the audience. The Google+ Community Badge will be automatically displayed next to the blog.
News is around that Microsoft is looking at encrypting its Internet traffic, including the search results. According to the Washington Post, the move could be in response to NSA's spying controversy, where it was believed that NSA got an access to Microsoft's global communication links.
Ever since Google has encrypted all the searches, the phenomenon of encrypted search has gained a lot of popularity.
Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Google had a 100-links-per-page Webmaster guideline that no longer exists. Matt Cutts, Head of Search Spam has released a new video explaining why Google doesn't have the guideline now.
Cutts said that the guideline was dropped before 2008 but webmasters and SEOs still think more than 100 links on a page may invite a penalty. However, the truth is that it won't lead to penalty. Citing an example of Techmeme, Cutts said that the site has thousand of links on its home page but Google hasn't penalized it.