Recent Industry News

Now you can import videos from Google+ to YouTube. This feature was announced by Google in the YouTube Help Forum.

If you are a Google+ user who has uploaded quite a number of videos to share with your circles, you can now import these videos to YouTube. If you have merged your YouTube channel with Google+, you will see a new import option in the upper right corner on the YouTube upload page. When you click on the “import” button a new window appears which shows all the available Google+ videos which can be imported.

If you are a Bing user and haven’t noticed yet, the search engine is testing a number of new interfaces for displaying search results. We find the new interface similar to Google though.

Currently, the design has a solid black top bar with the navigation tucked away there, it is then followed by the search box and finally search results are displayed. With various interfaces being tested the new design moves the navigation bar down.

There's already a lot of buzz about the Search Marketing Expo – SMX East that is merely a month away. The organizers have developed a ton of new content to keep the attendees up with latest tools, tactics, and techniques in the search world.

The Agenda

Facebook has announced a couple of improvements to News Feed to increase the visibility of interesting posts and reduce the appearance of spammy stories. The first improvement reduces the frequency at which click baiting headlines appear in News Feed and the second update is to help users see shared links in the best format.

Reducing Click-Baiting Headlines

Following the footsteps of Google, Bing Ads has also announced to start testing the inclusion of close variants in exact match in the US market for a portion of queries, although with the option to opt out of the test.

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howtooptimizeconversionforthe3majorwebsite Infographic: How to Optimize Conversions for 3 Different Website Types!

Most of the businesses either want to generate leads, get users to sign up or produce sales with their websites. However, one has to ensure that the methods of increasing the conversion may vary, depending upon the type of website you have.

Today's infographic by Quick Sprout has broken down the techniques you must follow and the strategies to implement for attaining higher conversions.

Here are some of the most interesting articles we found across the web this week. Go through them to unfold what was buzzing this week in content marketing, social media, search engine optimization, email marketing and link building.

Content Marketing

Bing Ads has announced the release of the latest update of Bing Ads Editor, the desktop tool for campaign editing as well as management. The new version 10.5 includes new features which includes a refined negative keyword library, geo-targeting options and refined ad scheduling.

Negative Keyword Library

WhyContentForSEO FINAl Weekly Infographic: Why Content for SEO?

In the current search ecosystem, it has become very essential to produce user friendly content. In fact 76% marketers who have a strategic SEO campaign in place also invest in content creation. Websites that tend to offer quality and insightful content are being awarded by search engines in the form of more visibility.