Recent Industry News

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 26th August, 2016!

Google Reputation Repair Kit2 Weekly Infographic: Google Reputation Repair Kit   Tips & Advice!

It is important for businesses to keep in mind the significance of cleaning up a Google reputation that is damaged. It is one of the most crucial reputation management services available. Along with cleaning up one’s Google reputation, it will also help conduct a review, do SWAT analysis, and make a reliable asset assessment. It will help you review, refine, and restore your search engine reputation conveniently.   

Here is an insightful infographic by Reputation Refinery on tips for repairing your Google reputation.

Twitter yesterday rolled the new message button for websites. Visitors will now be able to message message the owners of the websites using the button.

In a tweet, they said that this button is now available for all websites.

Screenshot from 2016 08 25 11 24 07 Twitter Announces New Message Button!

Twitter said, “Direct messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you. It works best when your account settings allow you to receive direct messages from anyone, whether or not they follow you.”

Last October Facebook had introduced Slideshow ads on Facebook and Instagram. Slideshow lets advertisers build lightweight videos from a set of photos or a video, easily. Facebook has announced new features to Slideshow ads.

It can get really frustrating when you are searching for something very important on your mobile and you have to deal with intrusive pop-ups. To handle this Google has announced that it will begin to penalize the pages on which the content is not as easily accessible.

Starting Jan 10th, 2017 pages with intrusive interstitials on mobile search results may not rank as highly.

Google has announced that the mobile-friendly label that was introduced two years ago will now be removed to keep search results uncluttered. However the mobile-friendly criteria will remain a ranking signal.

“To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal. We’ll continue providing the mobile usability report in Search Console and the mobile-friendly test to help webmasters evaluate the effect of the mobile-friendly signal on their pages.”

Bing Ads has announced the latest version 11.2 for Bing Ads Editor supporting custom ads for native ads, efficiency updates and callout extensions.

Bing said, “Custom ads for Native give advertisers the ability to provide ad copy for Bing Native Ads that is different from their search ad copy. Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad.”

With over 433 million users LinkedIn has become a hot favorite of content marketers and bloggers who want to drive targeted traffic to their websites. (source)

Being a professional business social network, LinkedIn is the perfect place to promote your blog. Since it's demographics is not too diverse as on other social media networks, you can easily get in front of the right people and pitch the idea that clicks.

A few days ago Google announced that the Keyword Planner will show only limited data to the adverstisers with low monthly spend. However no reason was given for it.

Finally Google has come up with an answer to the question in a Google AdWords Help thread. Google’s CassieH said, that this move was made to to prevent bots and other services from abusing the intended use of Keyword Planner.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 19th August, 2016!