Facebook has revamped and redesigned Facebook Offers for a better mobile experience. Advertisers will be able to share discounts and promotions on mobile and on Facebook, this is where people spend most of their time.
“Advertiser can decide how long their Offers run, who sees them, where they redeem them and more. We’ve also made it easier for people to claim and keep track of their claimed Offers through Facebook, and redeem them across devices or in-store.”
Google had updated Google+ last November and those who haven’t previewed the new Google+ will be automatically upgraded to the experience. Though users will still be able to toggle back to the classic Google+ for time being.
Google has announced three new features for Google+.
Google has announced the updated version of Merchant Center, which offers more streamlined navigation and easier access to other shopping programs.
The updated Merchant Center has a new responsive interface with a modern look and feel of the rest of the Google’s products. Common tasks and actions have been bundled.
Google has made quite a few changes to its Schema guidelines for local business reviews. These guidelines suggest how local businesses can markup their reviews.
Google has also discontinued a few practices which were considered acceptable earlier, in addition to providing information about certain new rules.
Google suggests to include reviews that have been directly produced by the website, and to include reviews from third-party sites or syndicated reviews.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
It is important for businesses to keep in mind the significance of cleaning up a Google reputation that is damaged. It is one of the most crucial reputation management services available. Along with cleaning up one’s Google reputation, it will also help conduct a review, do SWAT analysis, and make a reliable asset assessment. It will help you review, refine, and restore your search engine reputation conveniently.
Here is an insightful infographic by Reputation Refinery on tips for repairing your Google reputation.
Twitter yesterday rolled the new message button for websites. Visitors will now be able to message message the owners of the websites using the button.
In a tweet, they said that this button is now available for all websites.
Twitter said, “Direct messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you. It works best when your account settings allow you to receive direct messages from anyone, whether or not they follow you.”
Last October Facebook had introduced Slideshow ads on Facebook and Instagram. Slideshow lets advertisers build lightweight videos from a set of photos or a video, easily. Facebook has announced new features to Slideshow ads.
It can get really frustrating when you are searching for something very important on your mobile and you have to deal with intrusive pop-ups. To handle this Google has announced that it will begin to penalize the pages on which the content is not as easily accessible.
Starting Jan 10th, 2017 pages with intrusive interstitials on mobile search results may not rank as highly.
Google has announced that the mobile-friendly label that was introduced two years ago will now be removed to keep search results uncluttered. However the mobile-friendly criteria will remain a ranking signal.
“To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal. We’ll continue providing the mobile usability report in Search Console and the mobile-friendly test to help webmasters evaluate the effect of the mobile-friendly signal on their pages.”