Recent Industry News

We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because having a picture next to a search result, made it more likely that people would click on it. This was Google authorship- having an image of the author and the byline for a listing.

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Google has announced the launch of a new and advanced AdWords Policy Center around September. The change was notified through an email sent to all AdWords advertisers. Here’s a screenshot of the email.

adwords Google to Launch New & Advanced AdWords Policy Center in September!

Google says it is making these changes to keep the AdWords policies user friendly, accessible and engaging, both for the advertisers and the users. The updated Center will also give a clear picture of what Google cares about and why. You can expect:

Now when you click on the Google Blog Search home page, you will not be able to find it. The reason is that, the search engine giant has without an announcement simply disabled the Google Blog Search home page. It seems that the blog search has been directly incorporated as a search option into Google News.

Google recently announced that using https on a website will give a minor ranking boost to website owners. But, is the announcement really working in favor of https websites? According to Google, https is a lightweight signal and currently affects 1% of the search queries worldwide.

An analysis by SearchMetrics shows there’s as such no impact on the rankings of the https sites, post announcement. Let’s get deeper into the analysis:

Google has a good news for Google publishers. The search engine giant has announced the integration of Analytics statistics in the publisher toolbar. The toolbar is available to those using Ad Exchange, AdSense or DoubleClick for Publishers. This will help publishers to access insights right from their site pages.

Google Analytics Google Adds Analytics Statistics to Publisher Toolbar Extension in Chrome!

Here we are with a list of some of the best articles we found across the web this week centered around content marketing, social media, search engine optimization, email marketing and link building. Go through them and find out some of the most interesting ones.

Content Marketing

There have been rounds of discussions on the Internet about SEO being dead.

Search Engine Optimization with time has evolved and become more complex. It no longer means stuffing keywords and you need to optimize your website the right way. SEO has grown, become more mature, and taken the shape of Organic SEO.

The fact is that Search Engine Optimization still rules the search world in the form of Organic SEO.

Facts To Know About Weekly Infographic: Top 8 Surprising SEO Facts that you should Know!

SEO has changed greatly over the years. Search engines have become smarter and they can identify what is relevant to the users and what is not.

This infographic by CJG Digital Marketing shows what has changed when it comes to search engine optimization. Have a look at the new SEO facts and how the SEO industry is evolving.

 

 

Facebook has a good news for page owners, the social media giant has announced new features to help page owners promote their events and see how well they are performing.

Every month, 400 million people across the globe connect with friends and discover events taking place in their communities. Nearly 30% of these events including community events, concerts as well as special nights at restaurants and bars are created by Facebook pages.