Recent Industry News

Google has opened Google Posts, to musicians, sports leagues, sports teams, museums, and movies in the US and Brazil. Google Posts can be used to post content directly to search results.

“We’ve opened up posting on Google to museums, sports teams, sports leagues, and movies in the US, and all of the above plus musicians in Brazil. We’re continuing to experiment with other categories and regions, so stay tuned. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web.”

The new improved version of Bing Ads 11.9 is out, with two new features: support for Enhanced Cost Per Click (eCPC) and exporting standard text ads in Expanded Text Ads format.

Enhanced CPC allows Bing Ads to adjust your bids up to 30% higher for searchers for the searchers that are more likely to convert and up to 100% lower for the searchers that are less likely to convert. This eCPC leads to an increase in the campaign conversion, decrease in cost per acquisition and improved return on investment.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 24th MARCH 2017!

SEO checklist for website revamp2 Weekly Infographic: Before, after and during: SEO checklist for website revamp!

Every Time someone starts a new website, they typically find themselves applying the same SEO tactics over and over again, to lay a solid SEO foundation. However, there are still many things that are missed out. Hence, Liana Technologies has designed this infographic to cover the most important things one should do from an SEO perspective when starting a new website or rather revamping their old website.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 17th MARCH 2017!

SEO Mistakes Made by Web Designers2 Weekly Infographic: 5 of the Most Common SEO Mistakes Made by Web Designers!

SEO and Web Designing are the two major components that contribute towards creating a more dynamic and attractive website. Any mistake related to either of them can impact the overall quality of your website and it’s capacity to compete through search engine visibility. Here’s the infographic by Webydo that will help you avoid 5 of the most common mistakes while executing your SEO strategies and up your SEO game.

Google has introduced a new display ad format on the Display Network which will show local business information. In a Google+ post, Google said, “Starting today, eligible Google Display Network ads will automatically include information like photos, business hours, and your store location, making them more useful to shoppers who are nearby or show interest in your business location.”

Bing has announced that starting March 27th, 2017, they will update their trademark policy in the following markets: Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, UK, Hong Kong, Indonesia and Singapore. With this update, the restriction on using trademarks as keywords will be removed.

Although the restriction on using trademarks as keywords will be removed, Bing Ad’s protection of trademarks in adcopy will remain unaffected.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles6 Top 10 Digital Marketing Articles of this Week: 10th MARCH 2017!

SEO Cheat Sheet for Facebook Yelp Pinterest Etsy and Google2 Weekly Infographic: SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google!

With constant update of new methodologies and ideas in the digital world, it has become more important than ever to keep upgrading your online presence. Your social media profiles and business pages are going to be the most powerful tools to make your brand stand out from your competitors. Hopefully, this online SEO cheat sheet uploaded by HigherVisibility will make the process much easier for you.