Recent Industry News

Search has come a long way from PageRank to Panda and Penguin. Google in a recent blogpost talked about how they plan to continue surfacing high quality content from the web. This includes improvements in Search Ranking, making it easy to provide feedback, and more transparency around how search works.

Bing advertisers now have more insights to optimize their product titles using the new offer-level search term report. Bing Ads has also rolled several other great features that will help advertisers improve the business using enhanced feed management and optimization for Bing Shopping campaigns. You can send the updated availability and price, as they change. Bing has also add scheduling to automatic feed downloads.

In July 2016, Dr. Peter Meyers of Moz reported that 30%of Page 1 Google results were secure(HTTPS). The number has risen to 50% this week, says another Moz report.

Image 11 Half of Page 1 Google Results Are Now HTTPS: Moz!
 

Dr. Myers goes on to say that this rise is more due to steady adoption of HTTPS by the website owners and not the result of any algorithmic update.

This was further confirmed by Rank Ranger:

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

top ten digital marketing articles Top 10 Digital Marketing Articles of this Week: 21st APRIL 2017!

The Grim Reaper of SEO – Avoid Making These 12 Mistakes2 Weekly Infographic: The Grim Reaper of SEO – Avoid Making These 12 Mistakes!

Promotion your website in search engines can be tricky. At times, even with years if experience, the SEOs may look over some very basic techniques which negatively affects your site’s rankings. In this very informative infographic, Four Dots has shared 12 very basic mistakes that need to be taken care of right away.

Bing Ads has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in the latest version of Bing Ads Editor: v11.10.

Support Review Extensions:

Now advertisers can manage Review Extensions in bulk from Bing Ads Editor. Up to 20 Review Extensions can be associated with campaign and ad group. You can create one shared Review Extension and that can be associated with multiple campaigns and ad groups.

Google has released their web spam report for 2016. Here are some insights from the report:

  • Number of hacked sites increased by 32% as compared to 2015.
  • Manual action taken on more than 10,000 websites not meeting the quality guidelines.
  • Over 180,000 user submitted spam reports were received.
  • Out of 180,000, 52% of these sites were considered spam.

Analytics for Apps was introduced two years ago and now Facebook has renamed it as Facebook Analytics. It has been updated to track Facebook pages and offline conversions making it easier to draw insights.

Moz announced their 2017 Local Search Ranking Factors Survey results. This research is conducted every two years and in the process the smartest local SEOs are questioned.

This is how the priorities have shifted in two years (compared to 2015):

Moz Release Local Search Ranking Factors for 2017 Moz Release Local Search Ranking Factors for 2017!

See the full results here.

Google has launched “Style Ideas”, a new feature to boost your style IQ. While “similar items” launched last week shows similar styles and items based on image you are currently seeing, this new feature is more about fashion and style.

When the user will check out the image of a fashion product, Image Search will show a grid of lifestyle images and outfits that show how the product can be worn.