Recent Industry News

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles2 Top 10 Digital Marketing Articles of this Week: 3rd July 2015!

Content Marketing

How To Write Content Marketing Headlines To Improve SEO

hidden value of long tail seo Weekly Infographic: The Hidden Value of Long Tail SEO!

Though lesser-known, Long tail SEO is a powerful technique that involves targeting the less competitive and highly specific search terms (a.k.a. long tail keywords). So, isn’t it better to learn more about the power of long tail SEO and enhance your website’s organic search engine traffic.

Yahoo! And Google are testing a partnership that will see Google stream search results and search ads to Yahoo!. Confirming this to The New York Times, Yahoo! hinted that more partnerships are in the pipeline.

brightlights Content Marketing World 2015 – Come to Cleveland in September!

 

It’s the 5th anniversary of Content Marketing World, and 2015 will be the biggest and brightest year yet.

We want you there!

There will now be no trouble managing your Twitter ads! The new feature introduced to the Twitter iOS and Android apps helps oversee your twitter ad any time and anywhere you choose.

The new graph icon on your profile leads to the Twitter Ad’s interface, showing you how the account’s ad campaigns are scoring with a comprehensive look at engagements impressions, expenditure per engagement , overall expenditure and the cost of the engagement.

Google has asked webmasters if they want the ability to view multiple sites at the same time in Google’s Search Console. If you think it will benefit you, now is the time tell Google.

The search engine has given two examples of how combining the sites might work – an updated console including mobile and international subdomains, or an integrated Search Analytics report using all URL versions of a site (both http and https).

The buyable pins introduced by Pinterest are now accessible to iPad and iPhone users in the U.S. This has provided the marketers with a popular platform to sell their wares. Renowned brands like Macy’s, Neiman Marcus and Nordstrom have joined Pinterest.

Other noteworthy brands that are making use of the buyable pins feature, are the clients of Demandware, like Gardener’s Supply Co. and Michael’s. Shopify stores like Poler Outdoor Stuff and SOBU also add to the list.

Google+ brand posts will find no mention on Knowledge Graph cards now. These will appear just like other social updates in the search results. Google has discontinued the practice of displaying Google+ posts of several brands.

As a Google spokesperson stated, the step was taken to bring in more consistency. However, those who like networking on Google+ need not feel disheartened as posts will still appear within the search results page. It is just that these have been removed from the Knowledge Cards.

Facebook has announced a new addition today. This useful new addition will help the page owners gauge the success of their videos across the custom date ranges.

Earlier, the page admins were only able to track the video metrics on a video-by-video basis. But now, with the introduction of the new “Videos” tab in the page insights, the admins can view the overall performance of all the videos posted across their chosen date range.

Google has expanded the mobile search results carousel to include content from Pinterest, Vine, Houzz and The Food Network, besides the news publisher content.

Google has announced this on Google+ that now you can find this carousel while viewing the Pinterest pins, Vines, Houzz idea books or Food Network recipes. The carousel will let you slide from left to right through the content items under the search result snippets.