Recent Industry News

The addition of a new report type named ad group details reports was announced on Google+ .

This has been done to expand on the campaign details reports they introduced last month but now they have done this on the ad group level.

According to Google, this will help people find more granular information about the features and settings enabled in each of their ad groups.

According to the Google Trends data from March, search queries that contain a location “query” such as nearby or near me have doubled in the past year. It has also been traced that 80% of these searches come from mobile devices.

After the last month’s roll out of campaign details, Google has now launched ad group details to the AdWords Dimensions tab. These reports would enable you to quickly review settings and performance details across a set of campaigns and ad groups.

Google will now be supporting iOS apps with the App Indexing protocol. The search engine giant has been supporting App Indexing for Android Apps for almost two years now. Google announced support for iOS apps with a subset of apps, as Google describes it, “an initial group of apps” will be testing iOS app indexing with Google.

Facebook is on the verge of testing a feature that will display reviews by the professional restaurant critics on Facebook Pages. Critics reviews will turn up along with starred reviews from friends and other Facebook users, when people will search for certain U.S. restaurants on Facebook.

Google, seems like over the past few days, has initiated a major algorithmic change that has changed how the local results rank in both Google Maps and the local packs in web search.

It has been speculated that the Google Maps Googlebomb fix led to this and one can expect the traffic change to an extent for many local businesses in the future. The issue seems to be related, but Mozcast features shows the shift on the 15th.

Google has announced the addition of new reports to their newly renamed Search Console to show how they treat and understand your app content in search results. Their ultimate goal is to make the Search Console a “comprehensive source of information” for users who care about search, irrespective of the format of their content. Search Console is by all means, the new go-to place for search stats.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles41 Top 10 Digital Marketing Articles of this Week: 22nd May, 2015!

Content Marketing

Content Marketing: 6 Steps for Building a Massive Audience

infographic11 Weekly Infographic: Panda SEO 12 Step Quick Fix Guide!

Feeling lost and stuck after Panda? You don’t have to lose your heart! If you are feeling problematic after the advent of Panda 3.0, now is the time to step up, and do another round of work to get your website perform to its full potential.

This is an insightful infographic by Superfast Business explaining how to recover and fix the problems in 12 simple steps.

Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.

Blog Images 151 Google Launches Integration Within YouTube Videos And Product Listing Ads!