Industry News
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SEO Predictions For 2017

Navneet Kaushal

SEO Predictions for 2017 will not be something that is going to change the world of SEO – as it will continue to evolve just as it has in the previous years. Most experts tend to take the safe route when making SEO prediction ...

113 reads

The Only 3 Tips You Need for Social Media and Content Marketing Success!

Ritu Sharma

For those individuals or companies that are looking to increase their social media presence, the world of content marketing can seem daunting but also necessary. There is a great deal of advice and information available that can be potentially misleadin ...

114 reads

How To Promote Your Blog On LinkedIn? 5 Steps To Massive Traffic!

Navneet Kaushal

With over 433 million users LinkedIn has become a hot favorite of content marketers and bloggers who want to drive targeted traffic to their websites. (source) Being a professional business so ...

Over 1 Year of Data In The New Google Search Console!

Dec 15, 2017 123 reads by Ritu Sharma

John Mueller from Google recently shared that the company plans to roll out new and improved Search Console in 2018.

The company’s been testing the new Search Console version since summer, 2017. Its quite clear to the officials what the new version would be like and what is it going to offer. Some of the industry experts have even had their hands on the latest version.

The current version allows beta users to access data of up to 90 days. However, now, with the new version, they would be able to get access to over a year’s worth of Search Console data. It is a considerable leap ahead as it would mean four times the current data accessibility time period.

Weekly Infographic: Content Marketing for SEO: Incredible Statistics & Effective Strategies!

Dec 15, 2017 126 reads by Navneet Kaushal

Content Marketing for SEO: Incredible Statistics & Effective Strategies

Content marketing is way more important than you might have thought. Majority of the web traffic comes from organic search, SEO is clearly the winner here. And like they always say content is the key and the most effective way to boost SEO. Check out the insightful infographic at Copy Goals to know the statistics that support the claim.

Top 10 Digital Marketing Articles of this Week: 15th December 2017!

Dec 15, 2017 124 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 15th December 2017

Longer Meta Descriptions Recommended For New Longer Snippets!

Dec 15, 2017 125 reads by Ritu Sharma

Last week, Google announced the extension of search snippets in the Google search. They also passed on the information via Danny Sullivan, a California-based technologist and journalist, that there is no requirement to update the meta description to support longer search result snippets. They said Google can handle dynamic thing like this one.

John Mueller, a Google official said that "Essentially from from a purely technical point of view these descriptions aren't a ranking for anything. So it's not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site's ranking. However it can affect the way that users see your site in the search results and whether or not they actually click through to your site."

Google India Top Queries In 2017!

Dec 14, 2017 119 reads by Ritu Sharma

Google has released its 'Year in Search' list for the year 2017, and India's never-ending craze for Bollywood and Cricket is clearly visible.

The overall top searches in India for the year 2017 are:

Google Top Search Queries In 2017!

Dec 14, 2017 119 reads by Ritu Sharma

Google has rolled out its annual 'Year in Search' report, listing out the topmost search queries made in the year 2017, across 15 different categories such as people, consumer tech, global news, and elections.

A pattern of 'how to' queries was also observed. Some of the most popular 'how to' searches were searched for more than 10 times than ever before.

Bing Ads Call Conversion- All You Need To know!

Dec 14, 2017 118 reads by Ritu Sharma

Connect phone sales back to the original ad campaign, as Bing Ads now allows to import call conversion data, using the offline conversion import which was released the past September.

It can be integrated to any call-tracking system using the Offline Conversion Import tool offered by Bing Ads.

The first call-tracking system to support Bing Ads and use the new call conversion capability is CallTrackingMetrics.

Now Link Facebook Ads To WhatsApp Accounts!

Dec 14, 2017 125 reads by Ritu Sharma

Facebook is rolling out a marketing tool for brands to promote their business with verified business profiles on WhatsApp.

In September this year, WhatsApp introduced verified business profiles to set up their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook, with its latest feature, paves way for businesses to kick-start conversations on WhatsApp.

Facebook announced this Wednesday, that businesses can now add a link button of their WhatsApp business profile to their ads running on Facebook. These link buttons would be WhatsApp-specific, similar to what Facebook introduced last year and expanded to Instagram earlier this year.

Google Updates the SEO Starter Guide After Several Years!

Dec 13, 2017 128 reads by Ritu Sharma

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, "The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites".

Features Added For Google Customer Match Targeting!

Dec 13, 2017 124 reads by Ritu Sharma

New features launched by Google for businesses to address and target their regular customers with AdWords campaign. Now advertisers can mention their contact details- phone number and mailing address to re-target known customers and similar audiences.

In 2015, Google launched Customer Match feature, which would enable business advertisers to upload list of customers and other proprietary lists, such as, newsletter subscribers into Google AdWords. It allowed them to target search and display ads to those users. Till now, it only supported email list uploads. However now, phone number and mailing address are included.

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