The worst thing that could happen to a business is having website being penalized by a Google penalty. If facts are to be believed, more websites in today’s date are being penalized without their knowledge. So, what all should be done in order to avoid getting penalized by Google?
Here is an infographic by Quick Sprout to abreast you with the information as to how to avoid Google penalty.
The scenario for Search Engine Optimization keeps “optimizing” itself! Moving through 2015, there are 5 main areas that need to be paid more attention.
This is an insightful infographic by Virginia SEO that takes us through the ride and allows us to explore elements for effective SEO strategies.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
How to Create Boring-Industry Content that Gets Shared
Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the searcher clicks from the mobile search results to your website.
Facebook announced that 40 million SMB’s have active Facebook Pages. That is up from the 30 billion mark that Facebook said to have achieved last June. To further support these businesses, Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the US, UK and Ireland (with plans to add it in more countries later this year).
Google’s predictive search tool- Google Now is continuing to grow, as the company announced the news on their blog post that 70 additional apps have been added including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable.
Examples of all the new cards as well as the old ones can be found on the Google Now site here. Below are a few highlights of the new apps.
Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.
Facebook announced a new feature for its Messenger app on iOS and Android platforms: video calling. Now, Messenger users will be able to have a face-to-face chat!
Facebook announced the news on their official blog, and told more about the new feature:
YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.
Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.