Recent Industry News

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Content Marketing Strategies You Can Steal

How to Structure a Perfect SEO Optimized Page Weekly Infographic: Structuring the Perfect Search Engine Optimized Page!

Google looks for over 200 factors while ranking a website. So, what all factors do you need to focus on to get on the top of SERPs? Are there any defined steps that can help you improve rankings?

Quicksprout has designed a great infographic to help you with on-page optimization. The science of making each of the web pages search-engine friendly is revealed in the infographic.

There's a possibility that your YouTube account URL is not quite in line with your brand. The reason being, it was created years ago and now your business has turned out into something else.

Earlier, the only option was to create a new account with a URL that suits your business. But, that would require you to undo all the work done in the years to build YouTube followers.

The latest research report by Conductor comprises of 2015 objectives plus tactics enterprise digital marketers have failed to address, yet ideally should be doing. According to this research report, creating quality content is the most efficient strategy for SEO success.

The individuals surveyed by the research company are employed in companies with more than 1,000 strong workforce. The companies studied included a blend of B2B and B2C organizations. Around 70% of the respondents were from the US and 54% of them are in Sales Management/Marketing.

Facebook Ad insights currently possess additional features namely delivery and spend ratings. Both of these provide marketers a more comprehensive look regarding the way ads are presently performing.

A latest addition is the Relevance Score. This refers to a rating on a 10 point scale which measures how well audiences are reacting to the ad. The calculation of this occurs after around 500 impressions are received by the ads.

Google may not index or rank the content within the click to expand menus or tabs on the website. The news comes from Barry Schwartz of Search Engine Roundtable, after he got a response from John Mueller on Google+. Barry was covering a thread entered on click to expand content not being either indexed or ranked by Google. He decided to ask John Mueller of Google this query in live hangout on Google+ around one week back and received a surpassing response.

Google has announced the addition of new features for mobile search results centered on shopping ads. Through this move, it aims to introduce more detailed product data in the search interface as well as the local inventory and 360 view of the product imagery.

Have Users Noticed Google’s International Reporting Tools Within Webmaster Tools Were Recently Updated?

Google has recently updated the “accuracy” and precision of reporting within the Google Webmaster Tools International Targeting section. On November 18, Google announced:

“Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph.”

image 11 Google Refines the Accuracy for Reporting hreflang Tags!

While the year is yet to get over, Ask.com has charged ahead and released the top searches for this year plus the predictions for 2015. Valerie Combs, a consumer trend expert from Ask.com has been quoted as saying, "Every year, millions of people come to Ask to get answers, and learn new things through the natural conversational format of Q&A. As a result, we get unique insight into not only what is resonating with millions of consumers today, but how that might evolve in the year ahead.”

Black Friday is little than a week away and shoppers are raring to purchase items, as indicated by a Google study released recently that talks about the Black Friday online shopping trends for this year.

According to the study, Google culled data from different search trends and Google Consumer surveys along with leading trending purchases from Google Express.

Holiday Mobile Shopping Boom in 2014