Recent Industry News

It is no longer mandatory for new users to sign up for Google+ while creating a new Google account, but they can still choose to do so if they want. It was earlier this month that Google began to show a “No thanks” option for Google+ profile creation to users who were signing up for Gmail or other Google products. Without making much noise about the change, Google chose to silently discard the mandatory integration. Lary Kim was the first to notice and talk about this in the WordStream blog.

Nearly two months after Google introduced Dynamic Sitelinks, Bing has decided to follow suite. Bing Ads in its blog post announced the debut of Dynamic Sitelinks to enhance the ad relevance of small and medium businesses via surfing related and useful sitelink information. .

Marketing has changed a lot in the past and so has the digital skills marketers are looking for in their team members. Digital marketing companies are looking for recruits with technical skills and data analysis skills. In fact, research says there can be a shortage of up to 1.5 million managers with data expertise by 2018.

seven skills new marketer Weekly Infographic: 7 Skills New Marketers Need to Succeed!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Facebook has created a new page Facebook Media, highlighting how public figures and media organizations are using the social network in extraordinary ways to connect with their audience. Facebook uses the page to share data, best practices, success stories and videos to help you understand how you can improve your impact on Facebook.

Here are the key components of the new page:

Bing has announced a major update to its image search which will be rolled out in the coming weeks. These updates include touch-friendly search result pages designed to adapt to a user’s screen resolution and screen size. The new user experience is touch friendly and extensible enough to support the direction Bing is heading to.

Bing Image Experience Bing Redesigns its Image Search to be More Touch Friendly!

Twitter has updated its Tailored Audiences re-targeting tool to provide improved targeting options to advertisers and help them reach more users similar to their existing audiences. The new features include audience list upload capability, better audience management tools and new supported ID types for creating audiences (mobile advertising IDs and mobile phone numbers).

Create New List Audiences

If you are a page manager on Facebook, here is a good news for you. The social media giant has silently introduced a new feature this week for page managers enabling them to toggle between their personal and business pages. The option of switching between pages has been available but now you can do so in spontaneous situations including commenting or liking on a page or in a post displayed in the News Feed.

SMX East 2014, the biggest search marketing expo, is all set to create a buzz in New York from September 30, 2014 to October 2, 2014. Get ready to explore some new developments in SEO, the best practices and industry insights on search engine optimization, search engine marketing, social media, local and international search.

Here’s what you can expect at SMX East 2014:

Bing Ads has introduced a new powerful tool, Campaign Planner to help search marketers in understanding their competitive landscape, fine tuning their campaigns and getting new keyword ideas.

Campaign Planner displays marketplace insights by product, vertical and keyword. It collects as well as surfaces data from the Yahoo Bing Network to reveal new investment opportunities and industry benchmarks.