Recent Industry News

SEO Checklist small Weekly Infographic: The SEO Checklist for 2015!

2015 is going to be a big year for Digital. In this ever changing & evolving SEO landscape, we need to have a solid strategy that gives us an edge over the competitors.

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

3 Things Your Arsenal Needs to Manage a Team of Content Creators

Bing Ads has introduced a new feature to the Ad Preview and Diagnostics tool to help advertisers see the estimated impact of bid in real time. If the advertisers’ ads are not being delivered because their bid is too low, an icon indicating more information is available will be displayed next to the message “Bid Too Low” in the Ad preview and diagnostics tool.

BID IMAGE 1 Bing Ads Rolls Out New Bid Preview Tool!

Twitter has announced that it will now offer translations of tweets in over 40 languages. It has been a long running experiment of Twitter with Bing Translator. The feature has been activated for desktop platform and iOS and Android devices. It also remains active on the Windows Phone platform.

Google has incorporated some changes to its Google Trusted Stores Certification program that will make it easier for merchants to earn the badge and help them earn trust of people who shop from Google.

Google first launched its Trusted Stores in 2011. At that point, merchants were required to share data about shipments with Google to participate in the program and they got a badge to display.

As revealed by a new study, Pinterest has witnessed maximum rise in the percentage of active users, making itself one of the fastest growing social network in 2014.

IMAGE 11 Pinterest Becomes The Fastest Growing Social Network Site in 2014!

GlobalWebIndex conducted a survey of internet users aged 16-64 worldwide (except China). The results show that Pinterest has gained 97 percent more active users year-on-year, narrowly beating Tumblr, which has seen 95 percent growth in active users, securing second position. The other three social media sites which have topped the charts by rounding up the top 5 positions are Instagram (+47 percent), LinkedIn (+38 percent) and YouTube (+13 percent).

Bing Ads debuted Enhanced Sitelinks in the US last year in September. With the promise of rolling it out worldwide, Bing Ads has made Enhanced Sitelinks available to nearly all supported markets and languages globally. Bing Ads will be soon launching the same in the remaining markets which are Hong Kong and Taiwan.

According to the survey conducted by the 2015 Edelman Trust Barometer, Google (search engine) has taken over traditional media as the most trusted source of news on global level. Last year they were behind, but now they have stooped ahead of traditional media. This “trust gap” is most evident among Millennials, according to early release data seen by Quartz.

Image 11 Google Leaves Traditional Media Behind to Become Most Trusted News Source

Google announced to its audience in Lisbon that it will limit right to be forgotten requests to Europe for now, as they would like to keep it as local as possible. Google offered right to be forgotten ever since the European Court of Justice ruled that it should. Google has done this with obvious reluctance and has regularly thrown up the system for debate.

Google is dispatching mass scale warnings to non-mobile friendly websites, indicating that new mobile algorithm may be coming soon. As revealed by Search Engine Roundtable, the notifications are sent through email and webmaster tools warning sites that their incompatibility with mobiles will cause ranking issues for them.