Recent Industry News

Google announced in the Analytics blog that it is bringing two big changes to the nomenclature it uses within the reports in Google Analytics. Firstly, both Visitors web metric and Active Users app metric will now be called “Users”. Secondly, Visits will now be referred to as “Sessions” everywhere in Google Analytics.

Facebook announced on Thursday that it is launching a new optional tool which will allow users to find out which of their Facebook friends are nearby. Called Nearby Friends, the new feature will apprise you whenever your friends are round the corner so that you can plan a hangout. For example, if you are going to the movies, Nearby Friends will show you the list of friends who stay close by, so you can watch the movie together.

Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results.

Commandments Content Market Weekly Infographic  5 Types of Content That You Must Produce to Boost Your Content Marketing Strategies!

Today’s infographic by Alex Miser on his blog Thoughts of a Hoosier, shows five types of content that you can start producing today to prop up your content marketing strategy.

Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.

Consumer Services Industries Account Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%Source: Wpromote

Facebook just hit a grand 100 million users in India. Considering the fact that the total Facebook users around the world are 1.23 Billion, this number is astounding and ranks only next to the US in terms of the user base.

100millioninfographic Infographic: Who are the 100 Million Monthly Active Facebook Users in India?

In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:

“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”

Last December Google announced the launch of +Post ads to a restricted number of advertisers, allowing them to turn their Google+ posts into ads and distribute them on the Google Display Network. This Wednesday, Google confirmed in AdWords blog post that the +Post ads will now be available to all the Google+ pages with a minimum of 1000 followers.

Twitter has introduced the new #OwnTheMoment planner that will help marketers target and tweet around key events all through the month. The new Twitter planner recommends important days and events to make sure you do not miss out a significant date. By selecting a date around which you want to build a conversation, you will allow Twitter to give you tips and ideas on how you can make the most of any occasion on Twitter with your tweet.

Now if by some chance you forget the Google Analytics tracking code of your landing pages or the code gets botched, Google Analytics has an update to fix this error. Google announced on the Analytics blog post that it will now diagnose the tracking code on your site to identify the pages which have bungled tracking code or filters that conflict.

Google Analytics Diagnostics Google Analytics Launches Beta Diagnostics to Diagnose Tracking Codes on Your Page for Errors!

Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.

Pin It Button to More Platforms Pinterest Announces New Pin It Button for Tumblr, Blogger, WordPress and Wix!

Pinterest has provided the following instructions to add the button on each platform: