Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Research firm eMarketer projected a growth of 37.4 percent in the number of social network users in India in 2013. Adding more to the revelation, eMarketer said that if the country maintains the similar rate, it is likely to have the largest Facebook population globally by 2016.
eMarketer has also cited Mexico and Indonesia as the countries where the number of users of the social network are growing with the rate of 28.17 percent and 21.1 percent respectively, in 2013.
According to an interesting revelation by Sandvine, Netflix & YouTube now account for 50% of web traffic. A survey was done in North America for fixed devices like TVs, desktops, smartphones, tablet, and OTT devices.
That's not all. Sandvine also found out that Netflix is the leader in online video streaming and YouTube stands next in the queue. 31.6% of all the downstream traffic during peak period comes from Netflix, while YouTube contributes to up to 19% of the traffic.
After the announcement of Instragram ads, the first ad was debuted on Friday by the well-known fashion brand Michael Kors. And if we look at the comments in the screenshot, users of Facebook-owned photo-sharing network aren't quite happy with the announcement.
The Instagram ad by Michael Kors has an image of the watch from the Timeless collection of the brand. The US users will see the ad, even if they are not following Michael Kors on Instagram.
Google Authorship doesn't only brand you as a writer but also helps you rank higher in SERPs. As predicted by futurists, it will be the SEO trend in the near future.
Internet Marketing Inc. has come up with an interesting infographic on the origin of Authorship, its advantages, and potential to be used in future.
Similar to Google Analytics and Google AdWords, Google has introduced a certified partner program for AdSense. The details of the program are available at http://www.google.com/adsense/start/partners/ .
The program is made for individual and companies who help publishers in configuring, installing, optimizing, monetizing, and improving their AdSense earnings.
Instagram has announced that a small and selected group of advertisers will start introducing brand-oriented high quality ads into the news feeds. Images & videos will be a medium of advertising.
Here's the list of the selected advertisers:
Moz has announced the launch of Fresh Alerts, the new link and SEO tool feature. It is a kind of Google Alerts, specifically designed to help marketers and SEOs keep a track of new web mentions & new links pointing to your or competitor's site.
Foursquare, the preferred platform for businesses has opened up its ads to all small businesses across the world. Envisioned to connect local businesses with people nearby, Foursquare ads help businesses advertise more effectively.
The Working of Foursquare Ads