Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.
Google has created a new form for the public through which they can give their feedback on the implementation of the Right to be Forgotten law in Europe.
After the ruling of the Court of Justice of the European Union, allowing people to request the removal of their personal information from search results, Google has been receiving removal requests everyday on content including serious criminal records, embarrassing photos, negative press stories etc.
Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.
In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.
A new whitepaper, "The Multiplier Effect of Integrating Search and Social Advertising" by Marin Software suggests that search and social advertising, when combined together, produce better results than when they are operated as individual campaigns. Customers who clicked on both search and social ads were about twice as likely to convert as compared to those who clicked only on search ads.
Facebook announced on Thursday that it is launching a new optional tool which will allow users to find out which of their Facebook friends are nearby. Called Nearby Friends, the new feature will apprise you whenever your friends are round the corner so that you can plan a hangout. For example, if you are going to the movies, Nearby Friends will show you the list of friends who stay close by, so you can watch the movie together.
Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.
Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.
Pinterest has provided the following instructions to add the button on each platform:
Google launched the latest version of AdWords Editor yesterday morning with bid strategies support, new engagement ads and an array of other much anticipated features. Here's a rundown of what you can expect to see in the 10.4 version of Google AdWords Editor: