Industry News

Google Made more than 890 Improvements to Search Over the Past Year!

Aug 20, 2014 | 848 views | by Ritu Sharma
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Google head of search Amit Singhal has revealed in his Google+ post that Google has made more than 890 improvements in Google Search in past one year.

In 2009, Google told to have made 350-400 changes to search and the numbers increased to 550 in 2010. Matt Cutts in a video in 2010 said that Google makes one change per day to its core search algorithm. Amit Singhal said that the 890 improvements are search specific but also go well beyond algorithms. User interface changes, Google Now, auto-complete, and many more enhancements are a part of the number.

Squidoo is History Now! HubPages Acquires the Community Website Platform!

Aug 19, 2014 | 889 views | by Ritu Sharma
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Squidoo will be closing its doors shortly. Seth Godin, the founder and the owner of Squidoo announced that HubPages has acquired the social content platform which was founded in 2005.

The interesting point here is that both these websites were hit really hard by the panda update. What we need to see in the coming months is that will transferring content from one panda victim to another be of any use?

Yahoo Acquires Zofari to Bolster Local Search!

Aug 14, 2014 | 1,075 views | by Ritu Sharma
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The self proclaimed “Pandora for places” app that helps users in quickly finding a location is now a part of Yahoo Search team. The announcement was made by Zofari on its website.

Founded in 2012, Zofari is inspired by Pandora, the music streaming service and the movie streaming Netflix. It generates recommendations by taking out information from other services like Foursquare and partly by looking at the places you like.

US CMOs Spending more on Analytics, Content, and Social Media, suggests Study!

Aug 8, 2014 | 1,264 views | by Ritu Sharma
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A recent research by Korn Ferry shows that senior management in the US is pushing for a more data-driven, analytical culture in their organizations. About 8 in 10 CMOs in the US want their company to increase the use of big data tools and predictive analytics in 2014. While, more than one-quarter expect the use to increase by a minimum of 25%.

Korn Ferry US CMOs Spending more on Analytics, Content, and Social Media, suggests Study!

Google Launches News Publisher Center for News Websites!

Aug 5, 2014 | 1,242 views | by Ritu Sharma
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Google has introduced the Google News Publisher Center, allowing news publishers to easily manage their sites. Now, potential readers will be more informed about the articles they click on and news publishers will have more control over their content displayed on Google News.

You can make the following changes to the Publisher Center after verifying ownership of your site using Google Webmaster Tools:

Facebook Drives 23.39% of Overall Referral Traffic, Says Report!

Jul 22, 2014 | 1,279 views | by Ritu Sharma
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Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

New Website Challenges Right to be Forgotten by Archiving Censored Links!

Jul 19, 2014 | 1,096 views | by Ritu Sharma
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In the backdrop of the recent ruling of the Court of Justice of the European Union regarding the Right to be Forgotten, a new website has emerged called “Hidden From Google.” The website displays some of the censored search terms, links, and their source.

Hidden from Google New Website Challenges Right to be Forgotten by Archiving Censored Links!

Google Invites Users to Submit Feedback on European Union Mandate of Right to be forgotten!

Jul 15, 2014 | 1,136 views | by Ritu Sharma
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Google has created a new form for the public through which they can give their feedback on the implementation of the Right to be Forgotten law in Europe.

After the ruling of the Court of Justice of the European Union, allowing people to request the removal of their personal information from search results, Google has been receiving removal requests everyday on content including serious criminal records, embarrassing photos, negative press stories etc.

Facebook Launches Getting Started Series for SMBs: A Series of Posts for Advertisers New to Facebook!

Jun 27, 2014 | 2,275 views | by Ritu Sharma
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Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.

After Google and Yahoo Yandex Goes 100 % Secure, Encrypting All Search Queries!

Jun 18, 2014 | 1,319 views | by Ritu Sharma
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In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.