Industry News

Facebook Launches ‚ÄúNearby Friends‚ÄĚ to Help You Find Friends Round the Corner!

Apr 18, 2014 | 487 views | by Ritu Sharma
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Facebook announced on Thursday that it is launching a new optional tool which will allow users to find out which of their Facebook friends are nearby. Called Nearby Friends, the new feature will apprise you whenever your friends are round the corner so that you can plan a hangout. For example, if you are going to the movies, Nearby Friends will show you the list of friends who stay close by, so you can watch the movie together.

Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%

Apr 17, 2014 | 518 views | by Ritu Sharma
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Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.

Consumer Services Industries Account Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%Source: Wpromote

Pinterest Announces New Pin It Button for Tumblr, Blogger, WordPress and Wix!

Apr 15, 2014 | 489 views | by Ritu Sharma
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Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.

Pin It Button to More Platforms Pinterest Announces New Pin It Button for Tumblr, Blogger, WordPress and Wix!

Pinterest has provided the following instructions to add the button on each platform:

Google Updates AdWords Editor to New 10.4 with Bid Strategies!

Apr 9, 2014 | 850 views | by Ritu Sharma
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Google launched the latest version of AdWords Editor yesterday morning with bid strategies support, new engagement ads and an array of other much anticipated features. Here's a rundown of what you can expect to see in the 10.4 version of Google AdWords Editor:

LinkedIn Launches New Tools to Help Businesses in Their Content Marketing Approach!

Apr 2, 2014 | 642 views | by Ritu Sharma
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Making a content inspired move, LinkedIn, announced in a blog post last Thursday, the launch of two new tools, Content Marketing Score and Trending Content, to help businesses make their social media marketing campaigns more acute and strategic. The Dynamic Duo, as it is collectively called, is a pair of analytics tools through which brands can gauge their content's performance and attract more following.

Google Webmaster Tools to Show Indexed URLs for Verified Subdirectories and HTTPS Protocol!

Apr 1, 2014 | 669 views | by Ritu Sharma
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Index Status feature on Google Webmaster Tools will now show indexed URLs for sections of a website that uses HTTPS. The feature will also include indexed URLs for verified subdirectories. Previously, the feature did not display the index status data for STTPS webpages independently. Rather, all information was included in the HTTP site report.

Bing Launches Product Ads to US Wide Advertisers!

Mar 28, 2014 | 697 views | by Ritu Sharma
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Following a beta period of several months, Bing has finally announced the launch of Product Ads to all the advertisers in the US. Like the Google PLAs, these ads display rich custom images, promotional text, prices along with the company name and other details. Bing announced in a blog post that the ads will run on both Bing and Yahoo and is currently rolled out only to the advertisers in the US.

Twitter Photos Get More Social: Add Photo Tags and Collages in Tweets!

Mar 27, 2014 | 671 views | by Navneet Kaushal
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Twitter is becoming a little more photo friendly. The microblogging platform announced in a recent blog post that it has added two new mobile features to make photos on Twitter more social. Now, while users can tag up to 10 friends in their photos without counting against the precious 140 characters, they can also add up to to 4 additional photos in a single tweet on their iPhones.

Facebook Answers the Top 5 Questions by Advertisers on the New Streamlined Look for Pages on Desktop!

Mar 25, 2014 | 1,189 views | by Navneet Kaushal
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Just a few days after announcing a streamlined look for Facebook pages, the social media giant has made an attempt to take the covers off on some of the most frequently asked questions by page administrators with a post on the Facebook for Business page. The post unfolds how the updated timeline design, easier access to admin tools and the introduction of Pages to Watch is going to influence the users.

Facebook Acquires Whatsapp for a Whopping $19 Billion!

Feb 20, 2014 | 907 views | by Navneet Kaushal
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What happens when a social media giant acquires one of the biggest mobile communication apps? There are billion dollars cash and stock deals. The social media firm gets a stronghold in the mobile messaging market and it leads to a rush in the industry for buying the other smaller competitors.