Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Google has introduced Structured Snippets which is a new feature that incorporates facts into individual result snippets in Web Search. This announcement was made on the Google Research Blog yesterday.
Google will display snippets of data which is relevant to the query within the search results’ snippets. The data is powered by the Knowledge Graph. Given below is a screen shot to explain what exactly does it look like.
It is no longer mandatory for new users to sign up for Google+ while creating a new Google account, but they can still choose to do so if they want. It was earlier this month that Google began to show a “No thanks” option for Google+ profile creation to users who were signing up for Gmail or other Google products. Without making much noise about the change, Google chose to silently discard the mandatory integration. Lary Kim was the first to notice and talk about this in the WordStream blog.
Google has a great news for webmasters. The Webmaster Academy which was introduced in March 2012, goes live in 22 different languages. This was announced on the official Webmaster Central Blog yesterday.
New or beginner webmasters who speak different languages can now easily learn the fundamentals on how to make a great site, how to rank really well in search results and also learn how to provide an enjoyable user experience. The best part is that the Webmasters can learn all this and more in their own language.
Google in the Webmaster Central blog revealed that webmasters can now optimize their sites for bandwidth on Apache and Nginx. The recently updated free module form Google, PageSpeed, can help webmasters who want to cut down bandwidth costs and speed up web pages delivery. PageSpeed works with both Apache and Nginx software and using its new feature “Optimizing For Bandwidth” can trim bandwidth by about 37%.
Google head of search Amit Singhal has revealed in his Google+ post that Google has made more than 890 improvements in Google Search in past one year.
In 2009, Google told to have made 350-400 changes to search and the numbers increased to 550 in 2010. Matt Cutts in a video in 2010 said that Google makes one change per day to its core search algorithm. Amit Singhal said that the 890 improvements are search specific but also go well beyond algorithms. User interface changes, Google Now, auto-complete, and many more enhancements are a part of the number.
Squidoo will be closing its doors shortly. Seth Godin, the founder and the owner of Squidoo announced that HubPages has acquired the social content platform which was founded in 2005.
The interesting point here is that both these websites were hit really hard by the panda update. What we need to see in the coming months is that will transferring content from one panda victim to another be of any use?
The self proclaimed “Pandora for places” app that helps users in quickly finding a location is now a part of Yahoo Search team. The announcement was made by Zofari on its website.
Founded in 2012, Zofari is inspired by Pandora, the music streaming service and the movie streaming Netflix. It generates recommendations by taking out information from other services like Foursquare and partly by looking at the places you like.
A recent research by Korn Ferry shows that senior management in the US is pushing for a more data-driven, analytical culture in their organizations. About 8 in 10 CMOs in the US want their company to increase the use of big data tools and predictive analytics in 2014. While, more than one-quarter expect the use to increase by a minimum of 25%.
Google has introduced the Google News Publisher Center, allowing news publishers to easily manage their sites. Now, potential readers will be more informed about the articles they click on and news publishers will have more control over their content displayed on Google News.
You can make the following changes to the Publisher Center after verifying ownership of your site using Google Webmaster Tools: