eMarketer has estimated that in 2016 digital display ad spending will surpass search ad spending in the US for the first time.
The display ad spend will be an estimated $32.17 billion where as search spend will be $29.24 billion.
One out of every 5 dollars in digital will go to “banners and other” display ad types. Video will take up 14.3% of the total digital spending as compared to 12.8% in 2015.
Blue Nile conducted a study which shows the importance of rich snippets in search results.
Search results enhanced with author images and star reviews perform better than standard links, even if they appear lower than the standard links. These media rich snippets often get more attention of the users as compared to the basic snippets.
Results of Moz 2015 Ranking Factors study have been released. The two-part study, the largest ever by Moz in terms of data points, focuses on identifying the page attributes closely associated with a high search engine ranking in Google.
The first part of study comprised of over 15,000 data points and measures 170 attributes including Keyword usage, Load time, Anchor text, Links and more.
Moz has published the results of their insightful 2015 Online Marketing Industry Survey on search marketing. Based on the responses from over 3,600 online marketers, the report helps dig deep into the available data.
Highlights from the survey are:
- 81% of search market agency respondents reported providing both SEO and SEM services
- 49% of are in-house search marketers
More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.
As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.
A study by Ignition One shows that the amount being spent upon paid services has gone up by 22 percent for tablets and a by 71 percent for smart phones. When it comes to CPC and CTR, the growth can still be compared as it is 24 and 28 percent and 26 and 17 per cent respectively. The clicks on smart phones have outgrown those on tablets by 41 percent. In the same way, the smart phone impressions go up by 8 percent almost every year, whereas tablet impressions go down by 17 percent.
Delhi, May 20, 2015: Digital Vidya, Asia’s leading digital marketing training company today announced the acquisition of Digital Academy India, a leading Indian digital marketing education firm.
Considering the growing importance of digital media and rapid growth of Internet based businesses, digital marketing training industry is poised for growth in 2015.
YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.
Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.
The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.
Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.