Industry News

Google Rolls Out Mobile Warnings for Flash Sites Globally!

Oct 9, 2014 | 793 views | by Ritu Sharma
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Just a few months ago Google had issued warnings to mobile searchers in the US that if they are trying to open a page on their mobile devices which uses flash, it may not work on their phones.

On Oct 7th, Google’s Pierre Far announced on Google+ that the warning is now being rolled out globally along with the language support to ensure that the message is displayed to users in their language.

SEMPO to Draft Search Engine Marketing Code of Ethics – Calls for Search Congress!

Oct 4, 2014 | 1,433 views | by Ritu Sharma
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The search engine marketing organization SEMPO is inviting search engine marketers to participate in proposed "Search Congress" to create and enforce search engine marketing code of ethics for North America. An organizational meeting will be held during Pubcon Las Vegas in the upcoming week to discuss the proposed initiative.

According to the announcement, the Search Congress delegates proposed for creation of code of ethics must be nominated by a search engine marketing organization. They must meet the following criteria:

Top 10 Digital Marketing Articles of this Week: September 26, 2014!

Sep 26, 2014 | 1,425 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Google Introduces Structured Snippets in Search Results!

Sep 23, 2014 | 1,435 views | by Ritu Sharma
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Google has introduced Structured Snippets which is a new feature that incorporates facts into individual result snippets in Web Search. This announcement was made on the Google Research Blog yesterday.

Google will display snippets of data which is relevant to the query within the search results’ snippets. The data is powered by the Knowledge Graph. Given below is a screen shot to explain what exactly does it look like.

Now Create a Google Account without the Compulsion of Connecting it to Google+

Sep 20, 2014 | 1,607 views | by Ritu Sharma
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It is no longer mandatory for new users to sign up for Google+ while creating a new Google account, but they can still choose to do so if they want. It was earlier this month that Google began to show a “No thanks” option for Google+ profile creation to users who were signing up for Gmail or other Google products. Without making much noise about the change, Google chose to silently discard the mandatory integration. Lary Kim was the first to notice and talk about this in the WordStream blog.

Google Webmaster Academy Goes Live in 22 Languages!

Sep 9, 2014 | 1,303 views | by Ritu Sharma
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Google has a great news for webmasters. The Webmaster Academy which was introduced in March 2012, goes live in 22 different languages. This was announced on the official Webmaster Central Blog yesterday.

New or beginner webmasters who speak different languages can now easily learn the fundamentals on how to make a great site, how to rank really well in search results and also learn how to provide an enjoyable user experience. The best part is that the Webmasters can learn all this and more in their own language.

Optimize Sites for Bandwidth on Apache and Nginx with Google’s New Tool!

Sep 5, 2014 | 1,284 views | by Ritu Sharma
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Google in the Webmaster Central blog revealed that webmasters can now optimize their sites for bandwidth on Apache and Nginx. The recently updated free module form Google, PageSpeed, can help webmasters who want to cut down bandwidth costs and speed up web pages delivery. PageSpeed works with both Apache and Nginx software and using its new feature “Optimizing For Bandwidth” can trim bandwidth by about 37%.

Google Made more than 890 Improvements to Search Over the Past Year!

Aug 20, 2014 | 1,635 views | by Ritu Sharma
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Google head of search Amit Singhal has revealed in his Google+ post that Google has made more than 890 improvements in Google Search in past one year.

In 2009, Google told to have made 350-400 changes to search and the numbers increased to 550 in 2010. Matt Cutts in a video in 2010 said that Google makes one change per day to its core search algorithm. Amit Singhal said that the 890 improvements are search specific but also go well beyond algorithms. User interface changes, Google Now, auto-complete, and many more enhancements are a part of the number.

Squidoo is History Now! HubPages Acquires the Community Website Platform!

Aug 19, 2014 | 1,425 views | by Ritu Sharma
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Squidoo will be closing its doors shortly. Seth Godin, the founder and the owner of Squidoo announced that HubPages has acquired the social content platform which was founded in 2005.

The interesting point here is that both these websites were hit really hard by the panda update. What we need to see in the coming months is that will transferring content from one panda victim to another be of any use?

Yahoo Acquires Zofari to Bolster Local Search!

Aug 14, 2014 | 1,470 views | by Ritu Sharma
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The self proclaimed “Pandora for places” app that helps users in quickly finding a location is now a part of Yahoo Search team. The announcement was made by Zofari on its website.

Founded in 2012, Zofari is inspired by Pandora, the music streaming service and the movie streaming Netflix. It generates recommendations by taking out information from other services like Foursquare and partly by looking at the places you like.