Google has formally introduced its “Knowledge Graph” with the tagline- “things not strings”. This means get ready to get real answers and not just links. Google will share its knowledge with users on many things including: places, people, things, technology, entertainment, fine arts, sports, geography, weather and much more. All these things will be revealed by the ‘knowledge graph’ apart from usual search results. This is a step forward in the direction of people getting answers about concepts/meaning of the search term; and not just getting to see pages with the search query in them. As Google says, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
Industry News
It is finally happening! The event that all digital analytics and research professionals were looking forward to- the DAA India Symposium. Participants get to meet, listen to and interact with industry leaders and world class speakers.
The Bing search results page has a whole new design. Bing’s new design goes for a de-cluttered clear look so that users can scan results easily without being distracted. The design is a result of Bing’s experiments on the same post user feedback. The clean new look aims for better search experience.
Now you can easily remove an undesirable image from Google Images search results. You have the option to report an image that you want to have taken off, as explained in this video by Jeff LaFlam, Google Consumer Experience Specialist.
Did you find the video helpful? Do share your views.
Google has introduced the Google+ Share button and now webmasters have the chance to get their content shared easily on Google+. Webmasters can very easily embed the Google+ share button on their websites and people using the site, sifting through the contents can share what they like on their Google+ page. The Google+ Share button comes long after the feature update of the +1 button.
Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses.
In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.
Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.
Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.
As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”
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