More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.
As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.
A study by Ignition One shows that the amount being spent upon paid services has gone up by 22 percent for tablets and a by 71 percent for smart phones. When it comes to CPC and CTR, the growth can still be compared as it is 24 and 28 percent and 26 and 17 per cent respectively. The clicks on smart phones have outgrown those on tablets by 41 percent. In the same way, the smart phone impressions go up by 8 percent almost every year, whereas tablet impressions go down by 17 percent.
Delhi, May 20, 2015: Digital Vidya, Asia’s leading digital marketing training company today announced the acquisition of Digital Academy India, a leading Indian digital marketing education firm.
Considering the growing importance of digital media and rapid growth of Internet based businesses, digital marketing training industry is poised for growth in 2015.
YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.
Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.
The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.
Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.
YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.
Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:
Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.
Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.
YouTube made its official announcement that it now supports 360-degree video uploads. According to YouTube they have already started hearing from a number of brands who are looking forward into ways to use this as a storytelling format.
Users will be able to watch the 360 degree videos via the YouTube app for Android and YouTube.com, but Google said it is still working to make the new video format viewable on iPhones and iPads.
Facebook remains persistent in empowering its advertisers with deeper data, thanks to the new rollout by the social networking site- Topic Data. Topic data enables marketers on the social network to drill down the data of what users are saying about events, brands, subjects and activities, completely anonymous, and Facebook said they teamed up with social data provider DataSift on the initiative.