Considering the growing importance of digital media and rapid growth of Internet based businesses, digital marketing training industry is poised for growth in 2015.
YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.
Interactive Advertising Bureau (IAB) rolled out its annual revenue report, which shows that desktop search revenues accounted for 38% of 2014’s U.S. digital advertising sales that totaled $49.5 billion.
The research also shows that mobile saw the biggest percentage increase since 2013- a 76% growth to $12.5 billion, up from $7.1 billion- desktop search represented the biggest ad spend at $19 billion that went up from $18.4 billion from the previous year.
Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.
YouTube is likely still the first platform that comes to one’s mind when thinking about videos. However, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.
Mixpo pointed on the fact that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:
Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.
Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.
YouTube made its official announcement that it now supports 360-degree video uploads. According to YouTube they have already started hearing from a number of brands who are looking forward into ways to use this as a storytelling format.
Users will be able to watch the 360 degree videos via the YouTube app for Android and YouTube.com, but Google said it is still working to make the new video format viewable on iPhones and iPads.
Facebook remains persistent in empowering its advertisers with deeper data, thanks to the new rollout by the social networking site- Topic Data. Topic data enables marketers on the social network to drill down the data of what users are saying about events, brands, subjects and activities, completely anonymous, and Facebook said they teamed up with social data provider DataSift on the initiative.
Instagram announced the news on Wednesday about the launch of carousel ads, allowing the users to swipe through a series of photos in just one ad. This is rolling out on a limited basis over the next few weeks and is only for advertisers and not yet for organic users.
Here is what was written of Instagram’s official blog post:
Twitter and Google have again signed an agreement. This is to provide Google with access to Twitter full stream of tweets. Commonly known the Twitter â€śfirehoseâ€ť, the news was formally announced on Twitter earnings call by Twitter CEO Dick Costolo.
Costolo did not announce it during formal presentations but rather as part of an answer to a question which was not even specific about Google. He confirmed there was a deal, and after that said that he does not have any more details to be shared at that time.