Industry News

Ask Digital Vidya – An Online Digital Marketing Helpline Launched!

Apr 29, 2016 | 391 views | by Navneet Kaushal
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New Delhi, Apr 29, 2016: Digital Vidya, one of Asia’s leading digital marketing education firms announces the launch of Ask Digital Vidya, an online Digital Marketing Helpline platform.

Mobile-friendly algorithm to be promoted by Google this May!

Mar 18, 2016 | 1,418 views | by Ritu Sharma
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Google proclaimed rise in the factors of mobile-friendly updates, but not to expect a Mobilegeddon

Google declared on the Webmaster blog that the effects of mobile-friendly algorithm launched in April 2015 will be increased.

The update is going to start from May and the effect on the ranking signal will go up. According to Google, if one is mobile-friendly, then there is no need to worry at all as there will be no impact by this update.

Pinterest Opens DIY Promoted Pins To All SMBs In The US!

Mar 11, 2016 | 1,255 views | by Ritu Sharma
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Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States.

Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.

More targeting options are have been introduced which will ensure reaching the right audience at the right time.

Removal Of Toolbar PageRank Affirmed By Google!

Mar 10, 2016 | 1,137 views | by Ritu Sharma
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Google announces its decision to eliminate Toolbar PageRank from the browser. 

The decision to remove Toolbar PageRank has been confirmed by Google with Search Engine Land. This leads to the fact that in case you are making use of a tool that informs you about the PageRanking data from Google, you will not be able to find any relevant data after a few weeks.

Facebook Brings WordPress Plugin For Instant Articles!

Mar 8, 2016 | 1,224 views | by Ritu Sharma
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Last month Facebook had announced that the Instant Articles will be open to publishers of all sizes across the world and they have come up with a WordPress plugin for Instant Articles. This plugin will simplify generating and publishing Instant Articles from WordPress.

The plugin has been beta tested with a small group of publishers on WordPress for adapting web content for the Instant Articles format. It has built in interactive tools that make stores come to life on mobile devices.

US Display Spend to Beat Search Spend in 2016, says eMarketer!

Jan 12, 2016 | 1,801 views | by Ritu Sharma
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eMarketer has estimated that in 2016 digital display ad spending will surpass search ad spending in the US for the first time.

The display ad spend will be an estimated $32.17 billion where as search spend will be $29.24 billion.

Image 1 US Display Spend to Beat Search Spend in 2016, says eMarketer!

One out of every 5 dollars in digital will go to “banners and other” display ad types. Video will take up 14.3% of the total digital spending as compared to 12.8% in 2015.

Media Rich Snippets In Position 2 Get more Clicks Than Basic Snippets In Position 1: Study

Sep 18, 2015 | 2,250 views | by Ritu Sharma
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Blue Nile conducted a study which shows the importance of rich snippets in search results.

Search results enhanced with author images and star reviews perform better than standard links, even if they appear lower than the standard links. These media rich snippets often get more attention of the users as compared to the basic snippets.

Image 11 Media Rich Snippets In Position 2 Get more Clicks Than Basic Snippets In Position 1: Study
 

Moz Publishes Moz 2015 Ranking Factors Study!

Aug 13, 2015 | 2,174 views | by Ritu Sharma
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Results of Moz 2015 Ranking Factors study have been released. The two-part study, the largest ever by Moz in terms of data points, focuses on identifying the page attributes closely associated with a high search engine ranking in Google.

The first part of study comprised of over 15,000 data points and measures 170 attributes including Keyword usage, Load time, Anchor text, Links and more.

Moz 2015 Online Marketing Industry Survey Results Published!

Jul 29, 2015 | 2,079 views | by Ritu Sharma
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Moz has published the results of their insightful 2015 Online Marketing Industry Survey on search marketing. Based on the responses from over 3,600 online marketers, the report helps dig deep into the available data.

Highlights from the survey are:

  • 81% of search market agency respondents reported providing both SEO and SEM services
  • 49% of are in-house search marketers

Google Rules The US Organic Search Visits in The Second Quarter!

Jul 21, 2015 | 2,222 views | by Ritu Sharma
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More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.

As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.