A research report released by The Interactive Advertising Bureau (IAB) drops hints to marketers to accord as much value to mobile search as to the apps. The report has highlighted the often underrated importance of the mobile web.
While survey respondents perceived themselves to be using the mobile web and apps equally, comScore data suggested otherwise. According to the measurement metrics, mobile users spend 88 percent of their time in apps.
Google is asking webmasters for suggestions, feedback, and ideas to make Webmaster Tools and Google Web Search better. In a Google+ post, the Google Webmaster team asked:
"What would you like to see from Google Websearch & Webmaster Tools in 2015".
Webmasters can submit their feedback via Google Moderator as well as vote for ideas submitted by others.
Visit this link, to submit or vote for feedback.
In the competitive world of video advertising, Google and Samsung are the best brands. Both have made it to the annual Ace Metrix Brands of the Year list, which is based on the measurements of the video analytics firm Ace Score.
Google had previously indicated that view ability would be the standard for its display ad network. Steps are on for video advertising through DoubleClick and YouTube, as revealed by Marketing Land.
Yelp has released a new app for business owners. Names as “Yelp for Business Owners,” this app is available for iOS and Android users in all nations and languages where Yelp is presently operational.
Around 2 years following the launch of Facebook’s Graph Search on desktop, it has announced that this feature will now be introduced for mobile devices. Heeding user feedback from the time since the Graph Search was first rolled out, Facebook is now introducing the impactful desktop feature to mobile users.
Marking its debut on Unruly’s list of most shared brands, Activia has reached number 1 as the most shared brand of 2014 riding high on the success of the famous songstress Shakira’s “La La La” video. Marketing technology firm Unruly has ranked the top 10 most shared brands of the year linked to each brand’s total number of social shares for for shared video ads during the year. Earlier, the company had also shared the top 20 most shared video ads this year. The World Cup this year proved to be advantageous for numerous brands. Following the launch of World Cup themed ad campaigns, Activia, Samsung, Nike, Coca Cola and Adidas earned top spots on the list of most shared brands released by Unruly.
Search engines Bing and Yahoo have commenced compliance with the European Right to Be Forgotten Rules. They have just removed a series of search results recently. The EU Court of Justice had made a ruling in May that any person has the right to have "inadequate, irrelevant, or no longer relevant" data completely taken out from search results.
Yahoo and Mozilla have recently made an announcement regarding a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” Both the companies also added that they will seek to explore other potential and possible “future product integrations and distribution opportunities to other markets.”
After spending months on testing, Google has officially launched the Mobile-friendly label in mobile search results. It is an effort to help the searchers know which websites have mobile friendly versions and which one do not have, while they are performing a Google search on their mobiles.