Industry News

Facebook Drives 23.39% of Overall Referral Traffic, Says Report!

Jul 22, 2014 | 1,106 views | by Ritu Sharma
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Shareaholic Social Media Traffic Report reveals, Facebook is the leader of social media referral traffic. Out of the 8 social networking sites, only Facebook drove a greater share of traffic at the end of Q2 as compared to Q1. According to the report, Facebook drives 23.39% of overall visit to sites, which is equivalent to a quarter of the total visits, followed by Pinterest and Twitter.

New Website Challenges Right to be Forgotten by Archiving Censored Links!

Jul 19, 2014 | 970 views | by Ritu Sharma
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In the backdrop of the recent ruling of the Court of Justice of the European Union regarding the Right to be Forgotten, a new website has emerged called “Hidden From Google.” The website displays some of the censored search terms, links, and their source.

Hidden from Google New Website Challenges Right to be Forgotten by Archiving Censored Links!

Google Invites Users to Submit Feedback on European Union Mandate of Right to be forgotten!

Jul 15, 2014 | 1,044 views | by Ritu Sharma
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Google has created a new form for the public through which they can give their feedback on the implementation of the Right to be Forgotten law in Europe.

After the ruling of the Court of Justice of the European Union, allowing people to request the removal of their personal information from search results, Google has been receiving removal requests everyday on content including serious criminal records, embarrassing photos, negative press stories etc.

Facebook Launches Getting Started Series for SMBs: A Series of Posts for Advertisers New to Facebook!

Jun 27, 2014 | 2,147 views | by Ritu Sharma
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Facebook is launching a series of posts aimed at assisting SMBs that are new players in the game. The series will help them get started on Facebook. The first edition, launched on 25th of this month, explained the basics of Facebook advertising and ad targeting.

After Google and Yahoo Yandex Goes 100 % Secure, Encrypting All Search Queries!

Jun 18, 2014 | 1,241 views | by Ritu Sharma
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In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.

Search and Social Ads When Integrated Produce 68% More Revenue per Conversion, Confirms Study!

Apr 28, 2014 | 955 views | by Ritu Sharma
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A new whitepaper, "The Multiplier Effect of Integrating Search and Social Advertising"  by Marin Software suggests that search and social advertising, when combined together, produce better results than when they are operated as individual campaigns. Customers who clicked on both search and social ads were about twice as likely to convert as compared to those who clicked only on search ads.

Impact of Search and Social Ads on Buying Search and Social Ads When Integrated Produce 68% More Revenue per Conversion, Confirms Study!

Facebook Launches ‚ÄúNearby Friends‚ÄĚ to Help You Find Friends Round the Corner!

Apr 18, 2014 | 995 views | by Ritu Sharma
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Facebook announced on Thursday that it is launching a new optional tool which will allow users to find out which of their Facebook friends are nearby. Called Nearby Friends, the new feature will apprise you whenever your friends are round the corner so that you can plan a hangout. For example, if you are going to the movies, Nearby Friends will show you the list of friends who stay close by, so you can watch the movie together.

Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%

Apr 17, 2014 | 987 views | by Ritu Sharma
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Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.

Consumer Services Industries Account Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%Source: Wpromote

Pinterest Announces New Pin It Button for Tumblr, Blogger, WordPress and Wix!

Apr 15, 2014 | 1,121 views | by Ritu Sharma
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Pinterest announced on the Pinterest for Business blog that it will be introducing the Pin It button to Tumblr, Blogger, WordPress.org and Wix. The Pin It button is used to share posts on Pinterest with a single click just like the Tweet or Like buttons.

Pin It Button to More Platforms Pinterest Announces New Pin It Button for Tumblr, Blogger, WordPress and Wix!

Pinterest has provided the following instructions to add the button on each platform:

Google Updates AdWords Editor to New 10.4 with Bid Strategies!

Apr 9, 2014 | 1,387 views | by Ritu Sharma
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Google launched the latest version of AdWords Editor yesterday morning with bid strategies support, new engagement ads and an array of other much anticipated features. Here's a rundown of what you can expect to see in the 10.4 version of Google AdWords Editor: