What happens when a social media giant acquires one of the biggest mobile communication apps? There are billion dollars cash and stock deals. The social media firm gets a stronghold in the mobile messaging market and it leads to a rush in the industry for buying the other smaller competitors.
Google has updated one of its filters Page Layout Algorithm that downgrades ranking of a web page having too many ads at the top. Also known as Top Heavy algorithm, the filter will also deprecate the page if the ads are found too distracting for the users.
This was announced by Matt Cutts, Google’s head of search spam, who said that the algorithm was refreshed on February 6.
Some of the prominent speakers who are expected to be part of the event are Neville Taraporewalla, GM India, Microsoft Advertising & Online, Rishi Dogra, GM Marketing, PepsiCo India, Navneet Kaushal, CEO PageTraffic, Kiruba Shankar, Blogger, Varun Agarwal, Author and Founder, Alma Mater and Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller.
Start Date: February 17, 2014
End Date: February 21, 2014
Moz has released the Industry Survey 2014 Results, listing the top strategies, salaries, and tools. Over 3700 people participated in this year's industry survey and the data was analyzed by Resident Marketing Scientist of Moz: Dr. Pete Meyers.
Moz has been tracking the demographic makeup of professions in the online marketing industry for several years. The survey this year too revealed an increase in the number of women working in this field. This year, the number of female rose from 20.7% in 2010 to 28.3%.
Advertising network Chitika has released a new interactive map to represent the state wise usage of Mac, Linux, Windows, and Google search. Users can view the percentage of usage across the U.S. and each state by hovering over.
Chitika had released the Google-usage-by-state stats in August 2013 and added Linux, Mac, and Windows usage later into the interactive map.
The year 2013 brought with it series of algorithmic updates, webmaster videos, Google+ upgrades, social media strategies, and many more things that changed the way we perceived search. Out of the 650 blog posts that we published the entire year to keep you updated of what's happening in the world of search, which were the most popular & liked ones by our readers?
Twitter has made the conversion tracking capabilities available globally to users. It will give advertisers a better insight into how a Twitter ad is driving conversion action on the website.
The conversion tracking tag works by capturing the impact of users:
- Engaged with Promoted Tweets
- Who viewed a Promoted Tweet (often referred as view-through conversion)
Along with clicks, the engagement attribution will include:
Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Research firm eMarketer projected a growth of 37.4 percent in the number of social network users in India in 2013. Adding more to the revelation, eMarketer said that if the country maintains the similar rate, it is likely to have the largest Facebook population globally by 2016.
eMarketer has also cited Mexico and Indonesia as the countries where the number of users of the social network are growing with the rate of 28.17 percent and 21.1 percent respectively, in 2013.
According to an interesting revelation by Sandvine, Netflix & YouTube now account for 50% of web traffic. A survey was done in North America for fixed devices like TVs, desktops, smartphones, tablet, and OTT devices.
That's not all. Sandvine also found out that Netflix is the leader in online video streaming and YouTube stands next in the queue. 31.6% of all the downstream traffic during peak period comes from Netflix, while YouTube contributes to up to 19% of the traffic.